Even on TikTok, Marketing Doesn’t Have to be Flashy to Be Effective 

Danny Star

“Well, if we’re going to be marketing on TikTok, we have to do something new.” That’s a common marketing thought. 

The truth is: “… maybe. But not necessarily.” 

Yes, TikTok is different from any other marketing platform. Much of what’s most effective there might not work on another marketing platform. 

That said, you don’t have to “reinvent the wheel,” so to speak, to market effectively on TikTok. Or, really, on any modern, cutting-edge platform. 

Really, you just have to go with what works and build from there. 

Danny Star

“Proven Performers” 


That’s the key takeaway from this USA Today article: “These Marketing Tips Aren’t Sexy – But They’re Proven Performers: Samples, Swag, Coupons.” 

The main thrust of the article is that “at the end of the day, it’s all just about getting customers for your small business.” 

Of course, you already knew these tips if you’ve read the latest book by Danny Star

In that, he extolled the virtues of digital marketing as well as more traditional marketing such as billboards, signs in your community, and so forth. 

It’s not an “either or” kind of thing. All of that, working together, can help your company to reach as many people as possible. 

The goal for your company, at the end of the day, isn’t really “to be the best at digital marketing.” Rather, it’s to bring in the most business. 

Danny Star

How it Relates to TikTok 


You might have read the above and thought: “OK, that’s great, but I’m on TikTok, not on a billboard. How does this help?” 


You can take more traditional, proven forms of marketing and adapt them for TikTok. 

To use one example, take this article

Go down to “Leverage Existing Trends.” 

What’s ironic about that section is that the examples listed aren’t necessarily the “latest trends.” 

Having “creators record unboxing or ‘tips and tricks’ videos” is something that’s been around for about as long as it’s been since YouTube was supposed to be an online dating platform (if not longer). 

So, while those “trends” may fluctuate in popularity, they’ve been “traditional” ways to market your business for some time now. 

When it comes to TikTok (or any new platform) find a new way to use what’s worked in the past to be successful. 

Looking for a way to get started? 

Go back to your old blogs, your “old” content. 

See what was most successful and/or provided the most value to the reader. 

Then, think of a way that could be updated for TikTok. 

That can help whenever there’s a new platform and/or opportunity. 

For more ways to grow your business on TikTok or elsewhere, schedule a consultation with Danny Star at (213) 457-3250. 

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