When it comes to your company’s content, do you feel stuck in a rut? Does it seem like you’re putting out the same kind of content over and over again? There’s a lot to be said for strong branding, for knowing what works for you. If your company sells clothes, for example, you aren’t going to want to have endless blogs with a lack of pictures, models wearing the clothes, and so forth. You want to focus on what your customers are looking for.
That said, it also behooves businesses of any kind to make sure that they’re getting as much out of their content as they can. Indeed, Danny Star and the team here frequently find ourselves making that case to clients/potential clients, in terms of TikTok marketing, podcasting, and the like. The truth is that there are more ways than ever to diversify your content, which can help your company in a variety of ways.
When in Doubt, Put it in a New Format
If you’re like a lot of companies that have been around for a while, you probably have some blogs and/or landing pages you “trust.” That means they have done well for your company, continue to do so, they’re a resource for potential customers and returning customers alike, and so forth. There’s probably plenty of great content on those blogs.
So, use that content in new ways, new formats. Through this, you’ll be able to connect to more customers than ever.
For example, you can use the content from that blog in a social media post. You can put it into visual form in a video. In fact, you could even have someone just read the blog post and put video beneath that. Having two people from your business discuss what it’s about could make for a compelling podcast.
Content never really goes “stale,” nor does it go “away.” Good content, the kind of content that exemplifies your company’s virtues, mission, and what it is that you do can always be repurposed and put into a new format. That way, you can continue to grow without having to “reinvent the wheel,” so to speak.
For more ways to grow your company, there’s still time to schedule a consultation with Danny Star at (2123) 457-3250.