“Do we really want to get involved with TikTok marketing? That’s just kids on that site.”
Danny Star and the team here have heard some version of that essentially since the onset of TikTok marketing. The truth is that it’s not true. Stats have proven that a majority of TikTok users are over the age of 30. The app itself is getting more popular all of the time. In fact, there are more reasons than ever to market on TikTok.
TikTok Marketing to Keep the Scammers Away
TikTok marketing’s rise has been truly meteoric. That, unfortunately, draws the attention of scammers. As this article shows, “TikTok is Full of Alleged Scam Artists Pretending to Be Real Advertisers.”
In the article, Le Creuset confirmed that they have “reported faux accounts to TikTok for using the brand’s IP.” That’s one more way that we help our clients with their TikTok marketing. By establishing their brand on TikTok, we make it so that scammers can’t get a foothold. Moreover, we help to report any scammers should they arise, so as to not damage your company’s brand in the slightest.
Determining your Brand
TikTok marketing is, yes, an incredible opportunity. However, it can also be a real challenge as well. Indeed, marketing on TikTok is unlike marketing elsewhere. Simply putting together an ad, as you may for Facebook, Instagram, or the like, isn’t going to cut it on TikTok. TikTok users tend to prefer ads that don’t feel like ads but rather feel like fun, entertaining content that also informs, educates, and provides real value about your products and services.
That’s where Danny comes in. To grow your business on TikTok and consult with a pro, you can schedule a consultation with Danny Star at (213) 457-3250.