“OK, I know I need to do more for my SEO, but what’s most important? What do I need to focus on?” That’s one of the many questions that Danny’s often asked in his consultations. The short answer is, of course, “everything.” As someone who founded a full-service digital marketing agency, Danny understands that for SEO to truly succeed, it needs to have every part working in unison.
That said, it’s important to remember that so many parts are critically important. It’s easy to focus on the parts of SEO that you like to do, that are easy to do and remember, and to ignore those that aren’t. However, by utilizing all of them, you can get the most out of your digital marketing.
“Super Critical” from Google Itself
If you aren’t reading the write-ups on Google’s John Mueller at Search Engine Journal, you absolutely should. Yes, it can be worth it to watch the entire video. But, the folks at SEJ tend to pick out one very useful snippet which is almost invariably something that’s good to know.
This happened recently when John Mueller said that, in a question about internal linking on a site, that it was “something where internal linking is super critical for SEO.”
He went on to say that “I think it’s one of the biggest things that you can do on a website to kind of guide Google and guide visitors to the pages that you think are important. And what you think is important is totally up to you.”
When a business owner or marketer is doing their own SEO, they can sometimes feel like they don’t have that much control. You’re creating something for your users as well as for Google and search engines, thus it can seem as if the lotus of control is external.
However, that’s not really the case. You’ll have the opportunity to make your case, to have Google’s crawlers to see exactly what you want them to see. If that content and everything else (such as internal linking) is on point, then it can help your SEO that much more.
For more ways to grow your business, schedule a consultation with Danny Star. You can do so at (213) 457-3250.