“We want to expand into TikTok marketing, but we aren’t sure what to do about our brand. How do we make our brand fit TikTok marketing?” Of all the questions Danny Star and the team are asked about TikTok marketing, some version of this is one of the best ones. The truth is that, yes, marketing on TikTok is different from other platforms. What works on Instagram, Facebook, and the like is not exactly what may be the best fit for TikTok.
That said, there are some ways to grow your brand through TikTok marketing while staying true to it.
Don’t Be Afraid to Experiment, to Try Something New
TikTok users, for the most part, want to be entertained. That doesn’t mean that every video you post needs to be a musical number reminiscent of big-budget Broadway, but it does mean that you probably want to post something that is fun to watch, that does provide value.
Initially, many business owners recoil at this. They don’t think of their brand as something that necessarily lends itself towards being “light,” and so forth. This is where it pays to experiment a bit. Through this, you can find an organic way to stay true to your brand while fitting it best to TikTok.
For example, TikTok has all kinds of trends. What’s new and unique changes on TikTok rapidly. That’s not to say that you should chase every trend, but, if you come across one that your company can make a video incorporating that also stays true to your brand, that’s worth doing.
It shows that you’re “in the conversation” on TikTok (literally) while also showing potential customers what your brand is all about. Danny and the team have helped many of our clients do this to great success.
For ways to grow your TikTok marketing, you can schedule a consultation with Danny Star today. Just call (213) 457-3250.