Does it feel like your Facebook, Twitter, and Instagram marketing are stagnating? Have you felt as if you aren’t getting the best “bang for your buck” in terms of ROI? Those are just some of the reasons that Danny Star and the team have been recommending that more and more clients get into TikTok marketing. On TikTok, you can compete for and connect to potential customers you, quite literally, can’t find anywhere else.
In so many ways, TikTok marketing provides opportunities that other places can’t. The people behind TikTok understand that, too. So, they’re always looking for more ways to provide more opportunities. While they’re developing more “pay to play” options (so to speak) you can always do things on TikTok organically, and grow that way. As TikTok advances, more chances for growth will become possible.
TikTok’s Newest Ad Program
As of this writing, TikTok’s newest ad program will make it possible for “marketers to buy ad spots on the top four percent of videos.” (We put “as of this writing” because frankly, by the time you read this, TikTok may have integrated and unveiled some new marketing ideas.) You can learn more in this article. With this, marketers will be able to put their businesses in front of more folks than ever.
To further customize it, TikTok has made it possible for marketers to “purchase ads next to top videos across 12 categories including beauty and fashion, cooking and gaming.” So, no matter what industry you’re in, you’ll be able to buy ad space alongside the videos that people are watching.
Speaking of that last, TikTok seems to be going out of its way to make sure that when someone buys these ads, they’re doing it with the videos that people want to see. “The top four percent of videos will be determined based on brand suitability, viewer engagement, video views and “creator engagement signals.”
So, with this, you’ll be able to reach more people than ever through TikTok.
For more ways to grow your TikTok marketing and other forms of marketing, you can consult with Danny Star at (213) 457-3250.
