Trying to wrap your head around TikTok marketing but aren’t sure why it isn’t working for you? Did you try to make an ad for TikTok only to find that it didn’t perform as well as you had hoped? That very well may have been your problem right there. Danny Star and the team here have helped many folks to get as much out of TikTok marketing as possible. When making an ad for TikTok the problem may very well be that you’re trying to make an ad for TikTok.
What an Ad Is, and Why TikTok Marketing is Different
What comes to mind when you think of making an ad? If you’re like so many that we’ve worked with, the idea is to come up with an advertisement, something that sells your company, that shows off your goods and services. The idea is, at the end of the ad (if not sooner), the viewer is going to want to purchase something from you. You’re selling your company through the ad, basically.
That’s also why ads don’t always do so well on TikTok.
TikTok viewers, typically, don’t want to be “sold” something. Instead, they want to have fun, they want an experience, they want to be entertained. That doesn’t mean that your TikTok has to be full of laughs and comedy (although that can help in many cases). But, it does mean that your TikTok marketing can’t just be different rewordings of “buy this thing from us.”
For the most part, as soon as TikTok marketing starts to feel “like an ad,” that’s when TikTok users skip them, stop them, and ignore them. That’s the opposite of what you want. The good news is, you can stop this during the creation of your ads. Indeed, as soon as something feels like an ad, like you’re “selling” something, go in a different direction. Change it up. If you’re like so many of our clients, you’ll be amazed at what you find.
For a consultation with Danny Star to see how we can help with this and so much more, you can reach him at (213) 457-3250.