When and When Not to “Pounce” on a Competitor’s Mistake 

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“You have to take advantage of every opportunity.”
“If a competitor messes up, you need to exploit that!” 

You’ve probably heard something like the above many times. 

Danny Star and the team here certainly have. 

The “dog eat dog” world of business makes it so that you have to do what you can to survive. 

That said, there are limits to what you should do. 

A recent example showed this clearly. 

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SolarWinds 

 

The name of this great article says it best: “The SolarWinds and US government breach is not a marketing opportunity.” 

Later on, the article expands upon it with: “attempting to exploit the misfortune of others never makes a company look good, and in the cybersecurity industry, everyone knows that today it might be them, but tomorrow it could be you.” 

Then, in more colorful language, they go on from this to show how it could affect your company: “ambulance chasing, dunking on, or victim shaming is not just in poor taste. It’s deplorable and won’t win clients over.” 

There’s a lot of truth to that. 

When a competitor makes a serious mistake, it’s natural to feel: “how can we take advantage of this?” However, you want to go about it in the right way. That’s true no matter what industry you’re in. 

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Taking Security Seriously and More 

 

You may have read to this point and thought: “OK, but my industry is in no way similar to SolarWinds or anything like that.” 

That said, your business probably does something online. So, you could still get hacked, even if the stakes or consequences aren’t nearly as big as they might be with SolarWinds. 

Taking your online security seriously is always important. 

Danny knows many ways to secure your website without having to spend too much money. To learn about this and so much else, you can schedule a remote marketing consulting in Los Angeles session with Danny at (213) 457-3250. 

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