The Best Tools are the Ones Used Properly 


In two days, it will be 2021. 

So many business owners will make their resolutions. 

“Improve your online reach” will either be an explicit resolution or something that they want to build up to. 

In our daily reading of marketing articles, Danny Star and the team came across this good one

It makes sense to use the free tools that are available to you, for sure. 

Indeed, that’s a great way to grow your business. 

But, for this to work, you have to use them the right way. 



Paid Marketing and More 


A great example of this is in the section about paid marketing. “… you don’t need to have a big budget to start is absolutely true.” However, you do need to have some idea about where you want to go. 

Indeed, much of what Danny and the team do here is to help clients to get started with all of this. Whether it’s devising the ads, channeling what the client wants, or just running the entire paid marketing aspect for them, we’re able to make sure that they get more out of what they’re paying for. 

The truth is that, yes, you can just do your own paid marketing. But, for that to be worth your time and money, you have to get it right. This can involve months (if not years) of testing, of trying one thing or another, slowly moving. 

Now, there’s going to be some of this in any form of digital marketing. After all, anyone who says you can have success “overnight” is not to be trusted. 

But, there’s a difference between “gradual success” and “just slogging forward.” This is why it can behoove a small business so much to go with a professional: they can help you to get to success quicker than you might otherwise. 

For more help with this or anything else, Danny Star is still holding remote marketing consulting in Los Angeles sessions. To schedule one, call (213) 457-3250. 

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