The Rise of Voice Search – and How it Impacts Your Company 

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Do you want your company to be findable from as many customers as possible? Is your company fully equipped to get the most out of voice search?

To many, “voice search” may sound (and look) like something out of “Star Trek.” But, it’s far more popular than many may realize. 

In fact, it’s entirely possible you found this blog through a voice search. After all, studies have shown that “approximately seven out of ten customers prefer to use voice searches to conduct a query over the traditional method of typing.” 

For many folks, it’s faster. Moreover, it’s something you can do “hands-free,” more or less. That opens up how as well as when you can search. 

Danny Star and the team have helped so many clients to optimize their sites for the present as well as the future. 

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A Great Way to Get the Most Out of Voice Search 

 

When it comes to writing content, most get away from a “conversational” tone. 

This is business, this is marketing, you want it to sound official and professional, etc. 

However, voice search can greatly reward conversational marketing. 

After all, when your potential customers utilize “voice search,” they’re rarely using “formal” language. 

“Pizza, Pittsburgh, PA” is something that person is unlikely to say. “Best pizza near me in Pittsburgh, Pennsylvania” is something a person would say. 

You’ll also note the word “in.” What we tend to think of as “filler words,” the kind of thing that often gets cut in content, can be a great boon for voice search. 

People say “on the,” “for,” “to,” “in,” “around,” and so forth. 

Focusing on keywords with those words can help. Also: keywords that include a question. “What is the best pizza in Pittsburgh,” “where is the best pizza in Pittsburgh,” – you get the idea. 

For more help with this or anything else related to growing your business, Danny Star can help. You can schedule a remote marketing consulting in Los Angeles session with him at (213) 457-3250. 

 

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