“We’ve got podcasts, TikTok, videos, and so much else – do we really need to still keep up with our email marketing?”
The answer is, for most companies, yes.
You should. It’s still effective.
That doesn’t mean that it’s your sole solution. Rather, it means that it can be a highly effective solution today as well as moving forward.
Here on the Danny Star Contribution Team, we understand just how important email marketing is. Recent studies that we’ve come across hammer home how that isn’t changing any time soon.
That’s what this recent study found about B2C (“business to consumer”) email marketing.
Fifty percent buy from marketing emails at least once a month.
That’s a staggering statistic.
Even if you don’t believe that, even if you think it’s false, lower numbers would also be staggering.
40%, 30%, 25%, and more – even if 10% of the people who read your email marketing made a purchase based on that monthly, email marketing would be well worth your time.
Other stats in the study belie how crucial email marketing can be.
For example, it also says that “59% of marketing emails influenced their purchase decisions.” Obviously, “influenced their purchase decisions” is a broad term. But, think about the other activities you engage in to hope to get anywhere near that level of “influence” over “purchase decisions.”
For everything that you put into content, into web design, social media, and everything else, email can be just as potent as that if not more so.
Now, all of that having been said, you can’t just send out lazy emails and expect to get 50% of your customers to buy from them monthly.
Your email marketing has to stand out from the rest. It has to be the kind of thing that folks have to open.
For more help with that and so much else related to your business, call Danny Star. You can schedule a marketing consulting in Los Angeles session with him at (213) 457-3250.