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From Defensive Posture to the Front Foot: Beyond Business Survival 

“Survive.”  “Get through.”  “Do what you have to do to keep your business going.”  That was much of the advice we read (and even gave) during the beginning of the pandemic.  As so many businesses struggled in March and April, survival was key.  For many businesses, it still is today.  Just about every company in…

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E-A-T-ing Right: What to Know About How Google Looks at Content 

Expertise. Authoritativeness. Trustworthiness.  It’s not the credo for a very exclusive academy.  Those are some of the major guidelines Google uses in their search quality evaluations.  Google wants the best, highest quality content to rise to the top of their rankings.  So, they look for articles that have those three qualities.  Google looks at “EAT”…

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Don’t Know Where to Start with Marketing? Look to Your Competitors 

Many of the clients Danny and the team connect with are start-ups.  They’ve just begun their journey.  So, quite fittingly, they ask something like: “where do we start?”  More or less, in some form, Danny’s answer is something like: “look at your competitors.”  That’s not to say “steal,” of course. Digital marketing that looks or…

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Client of the Week: Napoli’s Pizza Kitchen 

What They Do:  Pizza. Pasta. Sandwiches. Salads. All of them are delicious. Gluten-free and vegan options are available. However, the title isn’t “Napoli’s Salad Kitchen.” Napoli’s Pizza Kitchen has some of the best pizza in all of Southern California.    The specialty pies here truly are special. Unique pies such as “Spinach Artichoke,” “Lamb Sausage,”…

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In Business, Marketing, and Life, Don’t Forget to Celebrate 

Labor Day Weekend is here.  Take advantage of it.  Enjoy it.  Don’t just muddle through.  We decided to start this blog with that as opposed to the now standard “this summer has been unlike any other” and “even during these difficult times, it’s important to enjoy the good things.”  While that may be a cliche…

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Always, Always Something You Can Do for Your Business 

Even when things look their bleakest, there’s always something you can do for your company.  That’s been one of Danny’s core messages for a long time. However, it’s taken on added meaning since the pandemic.  Many business owners, even successful ones have, for lack of a better word, given up. They stopped trying to move…

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Client of the Day: NSBM Seattle 

What They Do:  They provide their customers with the absolute finest lumber, hardware, building materials, and tools available. From retail customers to the professional builder (and everyone in between) they serve a wide base of clients.    A major factor that sets them apart from other groups is that they purchase premium quality lumber products…

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