Business Marketing During COVID-19 $95
That’s one thing that comes up all the time during Danny Star’s digital marketing consulting sessions: “how do I reach more potential customers?” Often, this is followed by the phrase: “I want to reach them where they live.” Obviously, this is a metaphor, meaning “reach customers organically, as they go through the course of their…
Have you ever heard the phrase “you have to keep a steady hand?” There’s some disagreement as to where it comes from, but it may come from sailing. When you’re on a sailboat, one person steers the boat with the tiller. If they whip their hand back and forth, the boat doesn’t really go anywhere….
For many business owners, whether they’re small, large, or anything in between, these are concerning times. Maybe some parts of your business aren’t operational right now, perhaps you’re taking big losses, or maybe you can’t even open at all. Danny Star has been advising clients in all different kinds of industries throughout the crisis. There…
For many businesses, this is a time of survival. That’s understandable. The COVID-19 pandemic has affected essentially every industry. Many businesses are closed for some time while others are just doing what they can to have money coming in. Survival is critical, yes, but you don’t want it to be the only goal of your…
As people do things more and more, they get better at them. That’s true in digital marketing, and it’s true in just about everything else in life as well. However, for that to work, you have to do things the right way. Making the same mistakes over and over again in online marketing isn’t going…
If you can work remotely, work remotely. You don’t need me to tell you that. However, I have digital marketing clients who tell me things like: “My business was deemed essential enough to stay open during the pandemic, so I’m open. But, I’m terrified for my employees, customers, and everyone else. I’m doing everything I…
As an SEO expert team, it might seem like our entire day is spent dealing with numbers, technology, and the like. Sure, that’s a big part of it, but this job is about people, too: what they want, what they’re looking for, what they need, and so forth. That’s true for our customers and our…
If you’re in much of the country right now, you aren’t really supposed to go outside for much. Sure, you’re encouraged to go for a walk or a hike, and there are essential stores and shops open, but the best way to slow the spread of this virus is for everyone to stay home. The…
This is a difficult time. There’s no sugar-coating that. It’s difficult for everyone: customers, CEOs, small business owners, everybody. The world has been disrupted, and for so many, it’s a scarier moment than it was just a few short days ago. That said, you don’t want to totally ignore the positive. When you’re posting about…
Every single blog post on this site could start with a different version of “this is an uncertain time.” The coronavirus has already led to massive societal upheaval all over the world. The important thing to keep in mind is that not every change that comes out of this upheaval will be bad. Some will…
