“OK, sure TikTok marketing is big now, but isn’t it just a fad? These things do come and go, I remember Mastodon.” Do you ever find yourself or someone on your marketing team saying something similar to that? (OK, without the reference to Mastodon, but you get the idea). Danny Star and the team here…
Author: Danny Star Contribution Team
Hidden Benefits of Outsourcing Marketing
You probably already know many of the main benefits of outsourcing your digital marketing. It frees up your time to focus on other tasks at work, it gives you the benefits of working with a team of professionals, and so forth. Indeed, Danny Star and the team here have helped so many to be able…
Hidden Benefits of Outsourcing Marketing
You probably already know many of the main benefits of outsourcing your digital marketing. It frees up your time to focus on other tasks at work, it gives you the benefits of working with a team of professionals, and so forth. Indeed, Danny Star and the team here have helped so many to be able…
Marketing Lessons from the Wine Industry
“We need to do more to think ‘outside of the box.’ Everything we do feels like it’s more or less the same.” Is that something you find yourself saying about your digital marketing? The truth is that, yes, for many companies, their marketing strategies will, in many ways, be similar. But, there’s inspiration around, no…
In Terms of Content, “Unique” Doesn’t Equal “Quality” to Google
“We’ve been putting unique content onto our site consistently. It’s not doing anything for our Google ranking!” Have you found yourself saying something similar to that? It’s not an uncommon complaint. You know that, to get as much out of your SEO as you would like, you need to have consistent content creation. “Content is…
What to Always Remember About Google’s “E-A-T”
Expertise. Authority. Trustworthiness. You know that’s what Google is looking for in terms of “E-A-T.” But, do you know how they determine that? Do you know your site’s “E-A-T” score? As you may know, Google certainly considers “EAT” important, but they look at it differently for different sites. They tend to be more stringent…
TikTok Marketing: the Shape of Things to Come
Do you ever go back and look at marketing articles that predict the future? If you have, then you’ve probably noticed that plenty of them are, well, wrong. (This is particularly true if you read any of the December 2019 articles with headlines like “What You Can Count On in Digital Marketing 2020” and so…
Thoughts on What Customers Want from Brands in 2022
Have you read many articles about what customers are looking for in 2022? Have you gotten to the point where so many of them tend to blur into each other, where they all seem the same, and when you come across something different it stands out from the rest? If so, Danny Star and the…
Looking for New Year’s Marketing Resolutions? Try TikTok Marketing
This is the time of year for friends, family, and making resolutions about how to improve your marketing in the new year. Like any other kind of resolution, it should be something that you can do, with realistic goals, that really will help. For many companies, now is the time to get started with TikTok…
Some More of the Downsides of Hiring Digital Marketing Freelancers
Over the years, Danny Star has extolled the virtues of hiring a digital marketing agency over freelancers to any number of clients. There are many reasons for this, several of which we’ve elaborated on in the past. Recently, we came across an article in Search Engine Journal which also showed some of the drawbacks…