“I’m so tired of being on Zoom.” “All I did today was talk to one person on Skype after another.” Have you found yourself saying that? If you haven’t, then odds are someone you know has. The truth is that the pandemic has spurred the rise of truly incredible videoconferencing technology… and also, after a…
Category: Digital Marketing
Client of the Day: the Venice Beach Surgical Center
What They Do: Simply put, they offer the best surgical experience in Los Angeles. Much of that comes from Dr. Rojas himself. Medical and Surgical Director for the facility, he has been practicing cosmetic surgery as well as anti-aging medicine in Southern California for more than twenty years. Today, the sheer number of services…
Marketing in High Gear: Learning from Car Dealerships During COVID-19
There are business models that got hurt by the pandemic and then there are those that got absolutely wiped out. Car purchasing was one such method. Think about all of the now-potentially-fraught interactions that go into buying a car: talking to the salesperson, touching the car (that many other people may have touched), the test…
Mastering All Aspects of Digital Marketing
Digital marketing is the most powerful way to market yourself or your business. That’s true today, and it’s going to be true tomorrow, too. When someone thinks of “online marketing,” they tend to have too narrow a focus. For example, they might think of social media posts or blogs, something of that nature. Yes, those…
Using Localized Digital Marketing to Get the Jump on the Big Chains
Do you run a local business? Have you found that you have to compete with some of the biggest companies in the world right in your hometown? That’s something that small business owners have had to deal with seemingly forever. You have a successful business that’s growing, and then someone comes into your area backed…
Client of the Day: Los Angeles Retrofit and Construction, Inc.
What They Do: Los Angeles Retrofit and Construction, Inc. (“LARC”) specializes in foundation repair, foundation evaluation, earthquake retrofitting, house bolding, and new construction as well as commercial and home remodeling. There are few things more important to a person’s home than their foundation. LARC can provide the peace of mind that comes from knowing…
Nothing Evil About It: Shining a Light on “Dark” Social Media
Despite the rather ominous sounding name, there’s nothing “dark” about “dark social media.” Really, it’s referred to as “dark” not because it’s nefarious or dangerous in any way, but rather because it’s spread in such a way that can’t be easily measured. There are some tips that you want to keep in mind so…
Hale and Hearty: What You Can Learn From Healthcare Digital Marketing
No matter what industry you’re in, what products, goods, and services you offer, there’s something you can learn from the healthcare industry. That may sound odd, or far removed from what you do, but the truth is that healthcare digital marketing practices may help your company. For example: Be an Expert You’re a…
Never Overlooking the “Most Overlooked Parts” of Digital Marketing
“Rarely Used Marketing Tips!” “Secrets of Digital Marketing!” “Facts about Online Marketing That You’re Not Using!” You’ve probably seen so many blogs and articles saying some version of that. Danny and the team certainly have. While many of those blogs have little in the way of actual knowledge to impart, they come from a place…
Keep Your Marketing Going
“We can take a break.” “This is a down time.” “None of our potential customers are really out there right now.” Have you found yourself saying any of these things about your business? It might be tempting to just stop your marketing. It can seem like you’re just pouring money into something that you don’t…