“Expanded universe,” in movies and TV, usually means some version of “beyond just the movies and television shows.” Novels that use characters from TV shows and movies are part of an expanded universe. Comic books, video games, and other forms of media can be, too. They’re all extra revenue streams, more ways of bringing in…
Category: Digital Marketing
Client of the Day: Your Way Tree Service
What They Do: Professional tree trimming. They’re the best in the business, having done it for a long time. Additionally, they provide tree removal, tree planting as well as emergency tree care. Services such as brush clearing and stump grinding are available as well. With 100% green waste recycling, they’re as good for the…
Client of the Day: Denteractive
What They Do: Provide teledentistry. An online platform for dentists to connect to people in need, Denteractive makes it possible for more people to receive the help of dental professionals than ever before. Available 24/7/365, people can get emergency dental help. Additionally, it helps people to find dentists in their area, lets dentists better…
Reaching People Where They Live When They’re Only Where They Live
That’s one thing that comes up all the time during Danny Star’s digital marketing consulting sessions: “how do I reach more potential customers?” Often, this is followed by the phrase: “I want to reach them where they live.” Obviously, this is a metaphor, meaning “reach customers organically, as they go through the course of their…
A Path to Growth is Always Possible
For many business owners, whether they’re small, large, or anything in between, these are concerning times. Maybe some parts of your business aren’t operational right now, perhaps you’re taking big losses, or maybe you can’t even open at all. Danny Star has been advising clients in all different kinds of industries throughout the crisis. There…
Working from Home: Advanced Tips for Your Employees
As people do things more and more, they get better at them. That’s true in digital marketing, and it’s true in just about everything else in life as well. However, for that to work, you have to do things the right way. Making the same mistakes over and over again in online marketing isn’t going…
“I Can’t Close My Business… Now What?”
If you can work remotely, work remotely. You don’t need me to tell you that. However, I have digital marketing clients who tell me things like: “My business was deemed essential enough to stay open during the pandemic, so I’m open. But, I’m terrified for my employees, customers, and everyone else. I’m doing everything I…
An SEO Expert on How to Keep Employees Motivated and Calm
As an SEO expert team, it might seem like our entire day is spent dealing with numbers, technology, and the like. Sure, that’s a big part of it, but this job is about people, too: what they want, what they’re looking for, what they need, and so forth. That’s true for our customers and our…
Stay at Home… but Utilize the Time
If you’re in much of the country right now, you aren’t really supposed to go outside for much. Sure, you’re encouraged to go for a walk or a hike, and there are essential stores and shops open, but the best way to slow the spread of this virus is for everyone to stay home. The…
Don’t Forget the Positive
This is a difficult time. There’s no sugar-coating that. It’s difficult for everyone: customers, CEOs, small business owners, everybody. The world has been disrupted, and for so many, it’s a scarier moment than it was just a few short days ago. That said, you don’t want to totally ignore the positive. When you’re posting about…