Business Marketing During COVID-19 $95
That’s one thing that comes up all the time during Danny Star’s digital marketing consulting sessions: “how do I reach more potential customers?” Often, this is followed by the phrase: “I want to reach them where they live.” Obviously, this is a metaphor, meaning “reach customers organically, as they go through the course of their…
For many business owners, whether they’re small, large, or anything in between, these are concerning times. Maybe some parts of your business aren’t operational right now, perhaps you’re taking big losses, or maybe you can’t even open at all. Danny Star has been advising clients in all different kinds of industries throughout the crisis. There…
As people do things more and more, they get better at them. That’s true in digital marketing, and it’s true in just about everything else in life as well. However, for that to work, you have to do things the right way. Making the same mistakes over and over again in online marketing isn’t going…
If you can work remotely, work remotely. You don’t need me to tell you that. However, I have digital marketing clients who tell me things like: “My business was deemed essential enough to stay open during the pandemic, so I’m open. But, I’m terrified for my employees, customers, and everyone else. I’m doing everything I…
As an SEO expert team, it might seem like our entire day is spent dealing with numbers, technology, and the like. Sure, that’s a big part of it, but this job is about people, too: what they want, what they’re looking for, what they need, and so forth. That’s true for our customers and our…
If you’re in much of the country right now, you aren’t really supposed to go outside for much. Sure, you’re encouraged to go for a walk or a hike, and there are essential stores and shops open, but the best way to slow the spread of this virus is for everyone to stay home. The…
This is a difficult time. There’s no sugar-coating that. It’s difficult for everyone: customers, CEOs, small business owners, everybody. The world has been disrupted, and for so many, it’s a scarier moment than it was just a few short days ago. That said, you don’t want to totally ignore the positive. When you’re posting about…
Every single blog post on this site could start with a different version of “this is an uncertain time.” The coronavirus has already led to massive societal upheaval all over the world. The important thing to keep in mind is that not every change that comes out of this upheaval will be bad. Some will…
As of last Thursday afternoon, I made the decision to ask the Website Depot team to work mostly from home. It wasn’t an easy decision, but after looking around at the COVID-19 crisis, it was an easy one to make. The safety of my employees has to come first. The truth is that we’re…
CLIENT: Sterling Silver Frame WHAT THEY DO: Simply put, they make the best frames imaginable. These are silver frames for a person’s most important pictures, paintings, memories and more. With so many different styles to choose from, there’s basically a frame for anyone’s specific needs. On top of that, these frames are made entirely…
