Business Marketing During COVID-19 $95
“We keep writing all of these big, long blogs, but nothing seems to really help our SEO. What are we doing wrong here?” The Danny Star team gets asked some version of this often. Intuitively, that makes sense. So many of us are ingrained with the idea that “hard work is rewarded.” You work hard…
“Can you help us to rank higher on Google searches?” That may be the most common question we’re asked. Indeed, so much of what Danny Star and the team does here is about precisely that. We can do all of the “big things” as well as the “little things” that Google is looking for. After…
Have you been looking for a way to get your content to be noticed more on Google? Does it feel as if you work very hard to write content that your potential customers (and Google) are going to like but you aren’t getting the engagement that you’re looking for? The truth is that this is…
As of this writing, it’s been about a week since Facebook and Instagram went down. As soon as they did, Danny Star and the team here immediately set out to find out what was wrong. Once we realized that there was nothing we could do on our end, we instantly set to work changing our…
Do you worry that the “SEO strategists” you talk to are using outdated SEO strategies that no longer work? Are you stagnant in your SEO? Has it plateaued, staying more or less at the same place or even dropping? These are concerns that every business involved in digital marketing has to deal with. Indeed, Danny…
What’s the best way to generate ideas that are “outside of the box?” You could write down all of the ideas that you and your team have, regardless of ego or whether or not it’s “a good idea” when you write it down. That way, even if someone suggests an idea that isn’t instantly seen…
Digital marketing has affected essentially every industry. If Danny Star and the team have said that to one client, we’ve said it to all of them. That’s true for legal, retail, and especially healthcare. A study from McKinsey found that, in the last five years, 84% of medtech companies surveyed had “shifted more of their…
“We’d love to get influencers for our project but it’s so hard to afford someone that would actually help.” This is a valid point that so many marketers and small business owners are facing right now. Sure, there’s more money in “influencer marketing” than ever. But, the goal isn’t just to bring in a great…
Quick: what was the most downloaded app in August of 2021? Here’s a hint: it was the most downloaded app in July of 2021, too, as well as June of 2021 and May of 2021. That said, it wasn’t just something that was hot this summer. Get it yet? OK, here’s one last hint: it…
Does it feel like your content doesn’t really connect to readers and viewers? Do you know when you’re reading “bad” content but aren’t sure exactly how to put into words what separates it from the rest? Danny Star and the team here have talked to so many clients who were “doing everything right” when…
