Have you claimed your Google My Business listing yet? If you haven’t yet, stop reading this blog. No, really. We want you to keep reading, of course. We want you to read these blogs, leave a comment, connect with Danny, all of that. But, claiming your Google My Business listing is one of the best…
Category: Marketing Consulting
Taking Advantage of New Opportunities Properly As Soon As They Arise
Danny and the team here are digital marketing professionals. That means we have years of experience with online marketing, etc. etc. Additionally, it means that we know immediately when things change. By that same token, it means that our clients don’t have to. Don’t get us wrong: our clients are engaged. Of Danny’s clients, so…
The Shifting Nature of Reaching Your Customers
Every morning, when we look through the news to see what’s new in digital marketing, we look for something that challenges us. It’s important to go out and find information and research that makes you question your assumptions, which causes you to re-think your priors. This can help you to better prepare for the day…
How Marketing for the Holiday Can Help All Year Long
“If we could just make the money we did at the holidays all year long, we’d be great.” So many business owners have said some version of that. Even though this blog was written on September 21st, that doesn’t mean the “holidays” in question are Halloween, Thanksgiving, or Christmas. After all, owners of fireworks companies…
What We Can Learn from Cattle Marketing (Yes, Cattle Marketing)
To write these blogs, we go through a lot of marketing articles and stories every morning. Much of it is dreck. Rewrite: almost all of it is dreck. Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum. Every now and then, we encounter something insightful, new, and important….
From Defensive Posture to the Front Foot: Beyond Business Survival
“Survive.” “Get through.” “Do what you have to do to keep your business going.” That was much of the advice we read (and even gave) during the beginning of the pandemic. As so many businesses struggled in March and April, survival was key. For many businesses, it still is today. Just about every company in…
E-A-T-ing Right: What to Know About How Google Looks at Content
Expertise. Authoritativeness. Trustworthiness. It’s not the credo for a very exclusive academy. Those are some of the major guidelines Google uses in their search quality evaluations. Google wants the best, highest quality content to rise to the top of their rankings. So, they look for articles that have those three qualities. Google looks at “EAT”…
Don’t Know Where to Start with Marketing? Look to Your Competitors
Many of the clients Danny and the team connect with are start-ups. They’ve just begun their journey. So, quite fittingly, they ask something like: “where do we start?” More or less, in some form, Danny’s answer is something like: “look at your competitors.” That’s not to say “steal,” of course. Digital marketing that looks or…
An Objective Eye: Catching Mistakes Before You Make Them
Imagine that someone gave you a machine that could grow your business. This machine was very powerful. But, if you used it wrong, it could actually waste your money and harm your business. This isn’t some fairy tale. It’s a very crude analogy for how digital marketing works. To make sure that you get the…
In Business, Marketing, and Life, Don’t Forget to Celebrate
Labor Day Weekend is here. Take advantage of it. Enjoy it. Don’t just muddle through. We decided to start this blog with that as opposed to the now standard “this summer has been unlike any other” and “even during these difficult times, it’s important to enjoy the good things.” While that may be a cliche…