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Nothing Evil About It: Shining a Light on “Dark” Social Media 

Despite the rather ominous sounding name, there’s nothing “dark” about “dark social media.” Really, it’s referred to as “dark” not because it’s nefarious or dangerous in any way, but rather because it’s spread in such a way that can’t be easily measured.    There are some tips that you want to keep in mind so…

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Hale and Hearty: What You Can Learn From Healthcare Digital Marketing 

No matter what industry you’re in, what products, goods, and services you offer, there’s something you can learn from the healthcare industry.  That may sound odd, or far removed from what you do, but the truth is that healthcare digital marketing practices may help your company. For example:    Be an Expert    You’re a…

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Never Overlooking the “Most Overlooked Parts” of Digital Marketing

“Rarely Used Marketing Tips!”  “Secrets of Digital Marketing!” “Facts about Online Marketing That You’re Not Using!”  You’ve probably seen so many blogs and articles saying some version of that. Danny and the team certainly have.  While many of those blogs have little in the way of actual knowledge to impart, they come from a place…

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Client of the Day: LED Pros Worldwide 

What They Do:    LED Pros Worldwide is dedicated to providing quality information on the subject of industrial lighting fixtures. By utilizing the latest lighting technology, folks can save energy, money, as well as the environment.    The sheer amount of different kinds of lighting that they provide is incredible. LED lighting, induction lighting, solar…

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What Your Marketing Can Learn from the Hospitality Industry 

You may not run a hotel, motel, or even an Airbnb.  However, there’s plenty that we can all learn from how hotels have had to adapt during the COVID-19 pandemic.  With “shelter in place” edicts all across the world, travel got hit especially hard. Even the places that didn’t “close,” necessarily, had plenty of people…

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The Virtual Showroom and Beyond 

One of the subtle pleasures of running a business is showing people around.  Whether your business is selling cars, digital marketing, or anything else, taking prospective customers, clients, investors, colleagues, workers, or even just friends and family around the workplace was a source of joy.  Unfortunately, it’s one more activity that the pandemic has ruled…

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