News

ds

‘Tis Always the Season for Giving: The Power of Kindness at Work 

At Website Depot, Danny Star has created the kind of work environment where folks get along.  Sure, there are disagreements, the occasional heated moment when people care about what they’re doing argue, and so forth. But, there is a real sense of community. That’s true even now that everything is online.  While every business wants…

Read More

ds

The Industries That Need to Amp Up Their Digital Marketing Efforts 

Every morning, we search for news articles about digital marketing. The goal is to either learn something new. Or, alternatively, to read something that makes us think in new ways.  This morning, Danny Star and the team came across an article called “Financial Advisors Need to Amp Up Their Digital Marketing Efforts – New Research…

Read More

ds     or

Client of the Week: HillQuest Security 

What They Do:  They are professional security. With the most stringent hiring standards in the industry, they hire only the best, most experienced pros. Then, once they are hired, they get HillQuest’s unique training to become even better.  Only once they’ve met HillQuest’s standards (which are similar to those of the bureau of security and…

Read More

ds

What You Can Learn from Jewelry Marketing 

Jewelry.  Gorgeous to look at. Luxurious. Opulent. A symbol of status for millennia.  All that said, it doesn’t sell itself.  Jewelry, like just about everything else, requires marketing.  This morning, Danny Star and the team here came across an article about marketing for jewelry. Even if your business is the exact opposite of selling engagement…

Read More

ds

Preparing for the Future (and the Present) with ABT 

“Always be closing.”  You’ve probably heard that in sales and marketing.  It was a cliche even before Alec Baldwin said it in “Glengarry Glen Ross.”  What it means, more or less, is “never lose focus of your goal.”  No matter what’s happening “on a sit,” or when talking to a potential customer/client, if the salesperson…

Read More

ds

Client of the Week: Arizona Sun 

What They Do:    They make some of the best skin care products around. Many of their products are “sun care,” sunscreens, and more. These can keep your skin safe from even the sun’s harshest rays.  You might think: “that’s great, but what makes them the Client of the Week in the middle of November?” …

Read More

ds

Content Marketing by Percentages and Instinct 

“What should I make my content about?”  If you’ve listened to/watched our podcasts, Danny Star and the team have covered that in great detail.  However, beyond that, we do field questions from clients about “how much should I make content about what I’m doing vs. trying to sell something?”  These are good questions.  While you…

Read More