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In Business, Marketing, and Life, Don’t Forget to Celebrate 

Labor Day Weekend is here.  Take advantage of it.  Enjoy it.  Don’t just muddle through.  We decided to start this blog with that as opposed to the now standard “this summer has been unlike any other” and “even during these difficult times, it’s important to enjoy the good things.”  While that may be a cliche…

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Always, Always Something You Can Do for Your Business 

Even when things look their bleakest, there’s always something you can do for your company.  That’s been one of Danny’s core messages for a long time. However, it’s taken on added meaning since the pandemic.  Many business owners, even successful ones have, for lack of a better word, given up. They stopped trying to move…

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Client of the Day: NSBM Seattle 

What They Do:  They provide their customers with the absolute finest lumber, hardware, building materials, and tools available. From retail customers to the professional builder (and everyone in between) they serve a wide base of clients.    A major factor that sets them apart from other groups is that they purchase premium quality lumber products…

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In Marketing, “Pivoting” Means More than “Change Your Messaging” 

If you’re like us, you’re probably tired of hearing the word “pivot” at this point.  You’ve probably heard it often in regards to digital marketing and branding during COVID-19.  The idea is that you change your marketing to better help people right now.  It’s really good advice.  Odds are, if you’re still in business and…

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A Picture Says a Thousand Words About Your Values, Brand, and More 

“Content is king,” Danny says, well, pretty much all of the time.  However, “content” does not mean “just words.”  In fact, “words” are usually the last part of “content.” Pictures and now videos are as much if not much more important.  In these blogs, you’ll find that we invariably have at least three pictures.  They…

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First Impressions After Buying: Never Too Early for Customer Retention

You’ve made a sale! Congratulations!  Now what?  If you’re like many small business owners, (particularly newer ones) it might feel like this is the time to celebrate. It is, of course (even if it’s just mentally for a few seconds). But, then it’s time to get on with the work of retaining this customer.  As…

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Pivoting, Not Abandoning: Why “Old” Forms of Marketing Still Matter 

“Everyone’s online all the time now.”  “What really matters is digital marketing. You can forget about everything else.”  “You have to reach people where they live. We were always going to live more and more online, the pandemic just accelerated it.”  Have you heard some version of these sentiments over the last few months?  Of…

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