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What Your Marketing Can Learn from the Hospitality Industry 

You may not run a hotel, motel, or even an Airbnb.  However, there’s plenty that we can all learn from how hotels have had to adapt during the COVID-19 pandemic.  With “shelter in place” edicts all across the world, travel got hit especially hard. Even the places that didn’t “close,” necessarily, had plenty of people…

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The Virtual Showroom and Beyond 

One of the subtle pleasures of running a business is showing people around.  Whether your business is selling cars, digital marketing, or anything else, taking prospective customers, clients, investors, colleagues, workers, or even just friends and family around the workplace was a source of joy.  Unfortunately, it’s one more activity that the pandemic has ruled…

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Hanging On to Customers in a Pandemic and Any Other Time 

Studies have shown that getting a new customer for your company, across industries, is somewhere between five to twenty-five times more expensive than hanging on to one you already have.  Think about that.  This is why it’s so important to hang onto the customers you’ve already got.  It’s hard enough to make it in business…

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