News

Active vs. Reactive: The Best Fit for Your Business 

Danny Star and the team here are always glad to read marketing articles that agree with what we believe. That said, we’re always intrigued by articles or information that challenges our thinking.  An example of that happened today with this article about marketing lessons learned during the pandemic.  Most intriguing to us was “dare to…

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When and When Not to “Pounce” on a Competitor’s Mistake 

“You have to take advantage of every opportunity.” “If a competitor messes up, you need to exploit that!”  You’ve probably heard something like the above many times.  Danny Star and the team here certainly have.  The “dog eat dog” world of business makes it so that you have to do what you can to survive. …

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Client of the Week: 1 Appliance Parts 

What They Do:    1Appliance Parts has that name because they’re number one for appliance parts. It’s certainly not because they only offer one appliance part. Rather, it’s the exact opposite. They offer thousands of parts. Moreover, they have thousands of parts for so many different kinds of appliances.   Ovens, refrigerators, washing machines, dryers,…

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Avoiding a Bad Impression on Social Media 

Every morning/afternoon, Danny Star and the team here go through many different articles about online marketing.  There are seemingly endless blogs about “what not to do on social media.”  These tend to cover big mistakes: alienating potential customers, not being properly set up, that sort of thing.  What they rarely cover are the sort of…

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From Darkness, Light: Growing a Business from a Recession 

Danny Star recently passed along an article about “10 Successful Startups Founded During the 2008 Great Recession.”  There’s an irony to this because each of us on the team were well aware of a particular startup that was founded during the Great Recession: the company we’re working for.  Website Depot began in the absolute pit…

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