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paycheck protection program loan

Understanding What the Paycheck Protection Program Loans Require

2020 is an uncertain year for small businesses. After all, the COVID-19 pandemic is creating a very murky landscape for everyone. Most industries haven’t been able to find their footing, particularly with a lot of them unable to work properly. In the interest of protecting small businesses, the SBA is rolling out paycheck protection program…

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Reaching People Where They Live When They’re Only Where They Live 

That’s one thing that comes up all the time during Danny Star’s digital marketing consulting sessions: “how do I reach more potential customers?” Often, this is followed by the phrase: “I want to reach them where they live.” Obviously, this is a metaphor, meaning “reach customers organically, as they go through the course of their…

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A Path to Growth is Always Possible 

For many business owners, whether they’re small, large, or anything in between, these are concerning times. Maybe some parts of your business aren’t operational right now, perhaps you’re taking big losses, or maybe you can’t even open at all. Danny Star has been advising clients in all different kinds of industries throughout the crisis. There…

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