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Client of the Day: Dale’s Valley Electric 

What They Do:  Since 1967, Dale’s Valley Electric has provided so many residential and commercial electric services to the San Fernando Valley and surrounding areas.  When people hear the word “electrician,” they might have too limited an understanding as to what that actually entails. Dale’s Valley Electric can help with new meters and electrical panels,…

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Lessons From Marketing Products that Were Previously Taboo 

The biggest cliche in marketing might be “the world is always changing.”  That’s true, but it’s important to note the many ways that the world isn’t changing, too.  For example, as more states legalize marijuana, more companies are getting into it. That means that, in a relatively short period of time, there’s been a real…

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When Asking “Is ____ Marketing Necessary,” the Answer is Always Yes 

“Does automobile marketing matter during the pandemic?”  “Is marketing towards travelers still relevant during COVID-19?”  “Should the hospitality industry shut down all marketing until the pandemic has passed?”  If you’re reading this blog, we imagine that you’ve read plenty of articles with similar headlines over the last few months.  It makes sense, in a way….

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Client of the Day: the Venice Beach Surgical Center 

What They Do:    Simply put, they offer the best surgical experience in Los Angeles. Much of that comes from Dr. Rojas himself.  Medical and Surgical Director for the facility, he has been practicing cosmetic surgery as well as anti-aging medicine in Southern California for more than twenty years.  Today, the sheer number of services…

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Marketing in High Gear: Learning from Car Dealerships During COVID-19 

There are business models that got hurt by the pandemic and then there are those that got absolutely wiped out.  Car purchasing was one such method.  Think about all of the now-potentially-fraught interactions that go into buying a car: talking to the salesperson, touching the car (that many other people may have touched), the test…

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Using Localized Digital Marketing to Get the Jump on the Big Chains

Do you run a local business? Have you found that you have to compete with some of the biggest companies in the world right in your hometown?  That’s something that small business owners have had to deal with seemingly forever. You have a successful business that’s growing, and then someone comes into your area backed…

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Client of the Day: Los Angeles Retrofit and Construction, Inc. 

What They Do:  Los Angeles Retrofit and Construction, Inc. (“LARC”) specializes in foundation repair, foundation evaluation, earthquake retrofitting, house bolding, and new construction as well as commercial and home remodeling.    There are few things more important to a person’s home than their foundation. LARC can provide the peace of mind that comes from knowing…

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