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Danny Star

Even on TikTok, Marketing Doesn’t Have to be Flashy to Be Effective 

“Well, if we’re going to be marketing on TikTok, we have to do something new.” That’s a common marketing thought.  The truth is: “… maybe. But not necessarily.”  Yes, TikTok is different from any other marketing platform. Much of what’s most effective there might not work on another marketing platform.  That said, you don’t have…

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Danny Star

It’s Never Too Early to Think About Holiday Marketing 

As August becomes September, the holidays are a little less than four months away.  While it’s (probably) too early to start buying presents, it is not too early to put together your holiday marketing strategy.  Indeed, Danny Star and the team have clients that are already almost full with their holiday bookings.  The holidays are…

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Danny Star

Mental Health in the Workplace: An Ongoing Priority 

With millions and millions of people in the United States vaccinated against COVID-19, more businesses are returning to in-person offices.  However, it hasn’t all gone well.  For example, “roughly 1 in 3 workers back in the workplace said the return-to-office shift negatively impacted their mental health.”  Just because the world has returned slightly more “back…

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