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The Importance of Web Design for Businesses This Holiday Season 

For many holiday shopping seasons, great web design has been important for businesses.  As you know, a website is a storefront, showroom, office, and so much more. If it doesn’t look or operate properly, a potential customer is unlikely to stay there for long (much less purchase something).  A recent study by Google, however, hammered…

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Client of the Week: Mona’s Insurance

  What They Do:    Simply put, they provide insurance. That’s a bit reductive, as they actually offer so much more. When it comes to insurance, however, they offer plenty of it. Auto, home, motorcycle, motor home, boat, and even renters insurance are some of their most popular options.  Additionally, they also offer business insurance,…

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Enhance Your Opportunities to Grow Your Customer/Client Base 

Danny Star and the team are almost always impressed by the stories of “self-made” people. However, (and this isn’t always easy to keep in mind) it’s impressive when people “make it” who weren’t “self-made,” too. It’s important to remember that everyone, invariably, gets help.  We thought of that reading this article about a lady who…

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The One Factor All of Your Marketing and Content Must Take Into Account 

Everyone’s looking for that “one simple trick.”  The “one secret,” the “one thing” that will separate them from the pack. We all have that feeling that just one thing will allow us to bypass the hard work and go beyond our competition.  It doesn’t work like that.  There is no “silver bullet,” one winning trick…

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Understanding How Your Customers are Different and Where They’re the Same 

When we meet with new and prospective clients, certain subjects come up often. How we tailor a plan for the client, how they can grow their business, and so forth constants. Something else that’s mentioned regularly: how to target your customers.  It’s important to put your products, goods, and services in front of your specific…

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Keeping Communication Open Between Marketers and Businesses 

If your company hires a marketing company, you need to be able to work together.  The right marketing company understands that it’s your company.  They work around what you know and what you want.  By emphasizing what makes your company stand out from the rest, they can help your company to go that much farther. …

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