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Making Your Company More Accessible Benefits Everyone 

Accessibility is important.  That’s true figuratively and literally.  When Danny Star discusses “accessibility,” he usually means it in the context of “accessing your website.” This is often phrased in the question: “Is your website mobile optimized?”  Can your customers/clients/anyone else access your site from anywhere on any device?  However, another definition of accessibility is to…

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Expanding the Range of What’s Possible for Your Business 

Have you ever considered working with your competitors?  Right. We almost closed the tab, too.  Danny Star and the team came across this controversial (to say the least) article this afternoon.  Obviously, you want to do this as little as possible.  But, there were some interesting ideas that we wanted to explore.  Many of them,…

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Marketing Towards What So Many Want for the Holidays: to Calm Down 

“What do my customers really want?” “Is there something I can give my customers that no one else can?”  Business owners ask themselves (as well as Danny Star and the team here) that kind of question all the time.  Usually, the answer presents itself: better services, improved products, boosting the overall customer experience, and so…

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The One Thing Just About All Good Content Contains 

“How can I improve my content?” “What is my content missing?”  We’re often asked some version of that question from new and prospective clients.  The truth is that every company’s content is going to be different.  That’s the case whether you’re doing this through blogs, podcasts, videos, vlogs, and so much else.  But, there’s one…

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What We Can Learn About Digital Marketing from Home Furnishings 

All industries were affected by the pandemic, more or less.  Some were more affected than others, of course.  But, each had to make changes.  For many businesses, they ramped up their digital marketing.  Others tried digital marketing for the first time because, well, they had no other choice.  This morning, Danny Star and the team…

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When It Comes to Your Marketing, Listen to the “Don’ts” 

Danny Star and the team here have read seemingly millions of articles concerning “marketing do’s and don’ts.” With most of these articles, the “don’ts” are an afterthought.  They’re usually tacked on at the end or just breezed through at the beginning. Every now and then, though, there’s an article that has some great “don’ts” worth…

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