News

ds

From Understanding to Action

“We understand this is a difficult time….”  “In these challenging times…”  “It’s impossible to overstate how difficult these times can be for many…”    If you’re like Danny and the team here, you’ve probably seen so many variations on those exact messages through the pandemic.  We’re not knocking the message itself. It’s an important message….

Read More

ds     or

Client of the Day: Soshin Trade Corporation 

What They Do:  They carry premium quality used JDM engines and transmissions. Imported directly from Japan, these engines and transmissions can be used in practically any kind of vehicle, domestic or imported.    Many of these engines and transmissions are difficult to find in America. The customer base for these engines and transmissions includes retail…

Read More

ds

Marketing Has Increased During COVID: How to Keep Pace 

It may be difficult to believe, but marketing budgets have actually increased during the pandemic. According to this survey, 41% of companies said that their marketing budget went up.  This can seem surprising for any number of reasons, not the least of which is that many companies have struggled financially during this time. This makes…

Read More

ds

The Transition from “Difficult Times” to Helpfulness in Marketing 

When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…

Read More