Business Marketing During COVID-19 $95
As of this writing, Danny sent the Website Depot team home to work remotely for just over a month. In that time, the company has moved to an essentially all-remote work footing: daily Zoom meetings, conference calls, videos, etc. When Danny does one of his marketing consulting in Los Angeles sessions, those are online or…
What They Do: Scope Environmental has, for many years, provided restoration services for water damage, fire damage, and more. With a full service program, they’re able to return a property (whether it’s residential or commercial) to its pre-loss condition. However, in the time of the COVID-19 pandemic, they’re able to do it even more. They…
Connecting to customers and potential customers isn’t easy. During a pandemic, when practically everyone is locked inside, it can be that much harder. You want to grow your business, to be able to reach out to more people. But, if no one can get out and move around, it can feel you’re cut-off from them….
Client: Insight Treatment What They Do: They’re a teen mental health intensive outpatient treatment facility. They help folks who are 13 to 18 years old to work through mental health and addiction issues. The idea is that adolescent issues are best treated by addressing literally every aspect of their lives, this treatment is…
During the pandemic, to maintain social distancing and keep more people safe, stores of all kinds are shut down right now, all across the world. While necessary, it’s incredibly difficult on business owners, their employees, and so many others. There are businesses right now that aren’t shut down, that can’t really be closed or deemed…
That’s one thing that comes up all the time during Danny Star’s digital marketing consulting sessions: “how do I reach more potential customers?” Often, this is followed by the phrase: “I want to reach them where they live.” Obviously, this is a metaphor, meaning “reach customers organically, as they go through the course of their…
Have you ever heard the phrase “you have to keep a steady hand?” There’s some disagreement as to where it comes from, but it may come from sailing. When you’re on a sailboat, one person steers the boat with the tiller. If they whip their hand back and forth, the boat doesn’t really go anywhere….
For many business owners, whether they’re small, large, or anything in between, these are concerning times. Maybe some parts of your business aren’t operational right now, perhaps you’re taking big losses, or maybe you can’t even open at all. Danny Star has been advising clients in all different kinds of industries throughout the crisis. There…
For many businesses, this is a time of survival. That’s understandable. The COVID-19 pandemic has affected essentially every industry. Many businesses are closed for some time while others are just doing what they can to have money coming in. Survival is critical, yes, but you don’t want it to be the only goal of your…
As people do things more and more, they get better at them. That’s true in digital marketing, and it’s true in just about everything else in life as well. However, for that to work, you have to do things the right way. Making the same mistakes over and over again in online marketing isn’t going…
