Business Marketing During COVID-19 $95
Does it feel sometimes like Google does updates without anyone knowing about it? That’s not just you – that’s really happened. In fact, something like that just happened recently. The Google Search Central twitter account recently posted: “Our November 2021 local search update has concluded. It began Nov 30 and ran through Dec 8.” …
We can always tell when a prospective client has done some research about SEO. Usually, they’re the ones that come to us with questions like: “I want to rank as an authority. How do I do that?” Yes, Google uses “authority” as a ranking factor. However, as recent comments have shown, it doesn’t necessarily do…
It’s that special time of year. Family. Friends. Gifts. Sure, all of that, but this is the special time of year when we get all of the “marketing trends you need to watch out for in 2022” articles. Just about all of them run the gamut from “mostly benign” to “genuinely helpful.” That said, if…
Just when Google’s core algorithm update ended in late November, they announced that they’re going to conduct a December 2021 Product Review Update. As with any announced Google update, the first course of action is not to be too concerned. While there can be some fluctuation in the rankings after one of these, things tend…
If you’ve been reading our Team Danny Star blogs, then you’ve known about all of the recent Google updates. One ran in November and it just recently ended. We always tell our clients to expect some volatility around this time. If your rankings go up or if they go down, it may not be…
Do you feel stuck when you’re creating content? Does it seem like you have to do it but you don’t really feel like you want to? That’s a perfectly understandable feeling. Content is king, as Danny Star says all the time, and the king has to be fed. That means your company has to…
As you may have already heard, on Friday, Google pushed back their plans for “mobile-first indexing.” The idea was, as Google said about five years ago, “to make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps,…
“We’re going to outwork everyone! We’re going to work and work and work until we’ve done more work than any other company!” That can be a good idea. It can certainly help you to get an edge on the competition. But, you don’t want to work too much. You don’t want to burn yourself (or…
Black Friday will be here before you know it… literally. As of this writing, it’s Monday, five days from Black Friday and one week from Cyber Monday. Many companies, at this point, extend their sales throughout the entire week, so as to get as many online buyers/clients as possible. It may be a little late…
Everyone is looking for more ways to bring in more customers/clients, this holiday season and every other. Google is in the business of connecting users to what they want. To facilitate this, Google recently made some changes to Maps. As a business owner/marketer, there’s some actions you can take to get the most out of…
