Danny Star

What Does “Authenticity” Mean in Tiktok Marketing? 

Have you been trying to make your brand more “authentic” but aren’t sure exactly what that entails? Do you want to be able to connect to more potential customers, in TikTok marketing and elsewhere? Authenticity is important. But, as Danny Star and the team stress, it’s not always easy to be “authentic,” paradoxical as that…

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Danny Star

Omnichannel Digital Marketing: Better Than Advertising Alone 

Has it felt recently like your business isn’t getting everything you would like out of your advertising? Does it seem like your competitors either keep creeping up on you or staying out of reach online? The truth could be that you’re focusing too much on “advertising,” and not enough on what digital marketing can really…

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