Have you been wondering whether or not it’s worth it to get started with TikTok marketing? Do you feel like it’s not worth it, particularly if you’re already marketing on Facebook, Instagram, and so forth? That’s understandable, as you need to be able to find the platforms that are best for your business. However, one…
Category: Marketing Consulting
TikTok Marketing: Best Practices
Have you thought about getting started with TikTok marketing but aren’t sure where to begin? Does it feel a bit intimidating just beginning your TikTok strategy? That’s perfectly understandable. Indeed, when Danny Star and the team here talk to potential clients about building a TikTok marketing strategy, many are initially reticent. They may feel that…
What Hiring a Digital Marketing Consultant is Like
“Why does my company need a consultant? We’re doing OK, are we really going to benefit from having a digital marketing consultant?” Those are valid questions to ask. After all, you’ve gotten your company to the point where it is without a consultant. However, the Danny Star team has found that there’s a good analogy…
TikTok Marketing for Beginners and Beyond
“TikTok sounds great, but how do we get started with that? Sure, I’d love to put our company on TikTok and build a following, yet I have no idea how to do so.” Yes, companies may not come to Danny Star and the team saying those exact words, but we’ve heard some version of that…
Being Clear and Concise in All Things
Does it feel like there’s something lacking in your content? Have you and/or your team looked over what you’re putting out yet you aren’t getting the return that you would like? Sometimes, the best step that a company can take is to get an objective eye, someone that’s not a member of the company, to…
The Importance of Value in Email Marketing
Every week, at the company meeting (more or less), Danny Star asks the rest of the time something they’ve learned recently. It’s not always something that they’ve “learned in the course of doing their job,” but rather, something they’ve learned that’s bettered them. Recently, he asked who has signed up for marketing emails from…
Ways A Digital Marketing Consultant Can Help Technically
“I can write my own content, I can make my own social media posts. What good would a digital marketing consultant be?” That’s a common question posed by small business owners. The odds are good that you started your business because you wanted to be “hands on,” so it makes sense that you would handle…
How a Digital Marketing Consultant Fits on Your Team
“Why should I talk to someone outside of my company about my digital marketing? There’s plenty of folks on my staff who can do it.” While we may not hear that exact sentence word for word from business owners, we’ve heard some version of it many times. The idea behind this makes sense. The owner…
Focusing on What’s “Super Critical” for SEO
“OK, I know I need to do more for my SEO, but what’s most important? What do I need to focus on?” That’s one of the many questions that Danny’s often asked in his consultations. The short answer is, of course, “everything.” As someone who founded a full-service digital marketing agency, Danny understands that for…
An Objective Eye for Small Business Owners
“We’ve been trying everything we know to grow our business online, but nothing’s working!” Have you ever found yourself saying that? It’s an all-too-common phrase for small to medium business owners. After all, no matter what industry you’re in, odds are you didn’t get into it for digital marketing or to do SEO. Those are…