At Website Depot, we’re always looking for new ways to improve what we do. That includes everything we do in terms of digital marketing, of course. But, it also includes our internal practices as well, how we work. Recently, the Danny Star team came across this very interesting article. Basically, it goes over the idea…
Category: Digital Marketing
“Tastes Like Wow” – Lessons from Fresh Fruit Marketing
Kiwis. Not something that everyone thinks about daily. Here at the Danny Star team, opinions on kiwis were mixed. Some loved them. Others had never actually had one. But, as with anything else in any other industry, digital marketing can help sell them. The team came across this article about how a New Zealand-based company…
Post-Pandemic Marketing Checklist Ideas
The pandemic isn’t over. Even as much of our team and our clients get the vaccine, the pandemic isn’t over. But, as a business owner, as a marketer, it is important to look ahead. Much of what we did, as well as what business owners and marketers alike did during the pandemic will continue long…
Great Video Marketing When You Don’t Have Many Resources
“We’d love to make videos for TikTok, YouTube, or anything else, but we just don’t have the resources.” If Danny Star and the team have heard that from one prospective client, we’ve heard it from many. Yes, it can be intimidating, particularly if your competition already has a following there. However, as we often say,…
The Different Kinds of Empathy Marketing
How many ads did you see last year that started with something like: “In these trying times…?” Or: “We’re all in this together?” We’re guessing quite a few. This is something that Danny Star and the team here tired of very quickly early in the pandemic last year. The truth is that empathy marketing can…
Being Smart About “Going Where the People Are”
“We’re trying to put our business ‘where the people are.” “We’ve been following the numbers and going where the customers are.” In theory, that’s a great idea. After all, you want to put your business in front of as many of your potential customers as possible. Yet, as Danny Star sometimes points out to potential…
Using All Your Resources to Get Things Done
“I know I have to post something, but what?” “We want to get started with video marketing, and… I don’t know how we actually start.” These are common concerns that Danny Star and the team hear often. When a business owner starts with something new, they (naturally) want to do it right. Whether it’s video,…
The Hidden Strength of TikTok Ads
“What is it about TikTok that makes things go so viral so fast?” “Our competitors have all these followers already on TikTok. Is it too late for us to start?” Those are some common questions that Danny Star and the team here are asked. One of the great strengths of TikTok is that, in a…
Client of the Week: Elite Moving & Storage
Who They Are: Simply put, they’re Southern California’s most trusted professional moving company. Moreover, they’ve been that for the last 25 years. If you go to their site, you can see the many, many world-famous celebrities who have used their services for decades (and felt strongly enough about having done so to sign something…
The Secret to Being Ahead of Trends
“I don’t want to chase trends, I want to be ahead of them.” That’s something Danny Star and the team here have been told, in one form or another, by many business owners. It makes sense as to why. After all, if you’re ahead of the trends, you can reap the rewards. If you’re behind…