Business Marketing During COVID-19 $95
“Do I really need digital marketing to handle my online marketing?” “I can post blogs, I can record myself talking into my phone for five minutes. What exactly do I need an online marketing team for?” Those are valid questions, some of which we’re often asked, in one form or another. The truth is that…
What They Do: EGA Logistics offers some of the best Yard Management, Truckload, Dedicated, LTL, Freight Brokerage, Warehousing Services, and Material Handling that you’ll find anywhere. They understand that it’s critically important to their clients’ operation that their goods reach their final destination. For one, that means that they tailor their shuttle services to…
For months (and even longer), Danny Star and the team have been telling folks that Google’s page experience algorithm update is coming. We’ve gotten our clients into compliance with it. That way, they would be absolutely in the best position to take advantage of the changes when they arrived. Well, that time is now. As…
Ther“With our customers coming out of the pandemic, we don’t know what to do. It’s not like there’s some way to draw from history for this.” That’s a common concern, one that Danny Star and the team hear often. It’s a legit worry, too. After all, just about no one alive has lived through what…
One thing that we always do here on the Danny Star team is keep up with digital marketing news. Recently, big news dropped: Instagram is “rolling out a native affiliate tool.” What this means is that “creators will soon be able to earn commission payments for the purchase they inspire on the app.” This can…
“We want our content to be more authentic. Nothing slick or ‘salesy,’ but real, authentic stuff.” That’s one more statement that Danny Star and the team have heard from plenty of clients and marketing professionals over the years. Everyone wants marketing to be authentic, to be real. “Authentic marketing” can be a bit difficult to…
“These emails are great, but how can we really take advantage of our list?” “We keep doing good emails, yet we aren’t getting the kind of opening rate that we want. What gives?” Email marketing is powerful, but it can be tricky, too. You know the basics, now you want to see what you can…
You have a great piece of content. Now, what do you do with it? Maybe it’s a detailed how-to that your customers/clients could really use. Perhaps it’s a fun video showing how to use your product/services. It could even be a podcast where you had a particularly fascinating guest. The truth is that a great…
Yesterday, Google released a “broad core algorithm update.” If that sounds like a big deal, it is. Sure, there are plenty of folks on Bing. But, there’s only one Google. When it comes to folks finding your business online, there’s Google, and then there’s everyone else. So, making sure that your business is constructed in…
Do you want your company to be findable from as many customers as possible? Is your company fully equipped to get the most out of voice search? To many, “voice search” may sound (and look) like something out of “Star Trek.” But, it’s far more popular than many may realize. In fact, it’s entirely possible…
