Business Marketing During COVID-19 $95
Happy New Year from Danny Star and the team here. On our first day back at remote work, after the requisite gallons/tons of caffeine, we searched for what’s new and big in digital marketing. We came across this article about how “Current Digital Marketing is Sports-Watching, Rather Than Marketing.” It got us thinking, with the…
In two days, it will be 2021. So many business owners will make their resolutions. “Improve your online reach” will either be an explicit resolution or something that they want to build up to. In our daily reading of marketing articles, Danny Star and the team came across this good one. It makes sense to…
Danny Star and the team here are always glad to read marketing articles that agree with what we believe. That said, we’re always intrigued by articles or information that challenges our thinking. An example of that happened today with this article about marketing lessons learned during the pandemic. Most intriguing to us was “dare to…
Hard work is important. It’s the foundation of, well, everything. Without hard work, you don’t have a company, you don’t have a business, you probably don’t have much at all. However, you can’t just have hard work. If you never relax, never step back, you won’t see the results you want. That’s true in business…
The holidays! That means seeing the people we love, giving gifts, and just basking in the blow. It also means eating. Eating a lot, actually. For many of us, that does not translate to “cooking a lot.” So, that means take out, delivery, or eating somewhere. Danny Star and the team here, even right before…
Being too optimistic or too negative can hurt. That’s true in life as well as in business. Too much negativity in business can cause you to miss opportunities, to undervalue what you have and what you can do. Too much optimism, on the other hand, can keep you from seeing potential mistakes on the horizon. …
“You have to take advantage of every opportunity.” “If a competitor messes up, you need to exploit that!” You’ve probably heard something like the above many times. Danny Star and the team here certainly have. The “dog eat dog” world of business makes it so that you have to do what you can to survive. …
This is a time of year when many look back. Looking at what worked, what could have worked better, and what could be improved. By that same token, if you’re like Danny Star and the team here, odds are you’ve read any number of “What to Do for 2021” articles. If you’ve been considering trying…
When the pandemic first hit, we all changed very quickly. Danny Star, for example, sent the entire team to work from home on the second Thursday in March. That proved prescient. It helped so many of us to adjust that much faster (to say nothing of the health benefits). As time has gone on, it’s…
Every morning/afternoon, Danny Star and the team here go through many different articles about online marketing. There are seemingly endless blogs about “what not to do on social media.” These tend to cover big mistakes: alienating potential customers, not being properly set up, that sort of thing. What they rarely cover are the sort of…
