Business Marketing During COVID-19 $95
“What is it about TikTok that makes things go so viral so fast?” “Our competitors have all these followers already on TikTok. Is it too late for us to start?” Those are some common questions that Danny Star and the team here are asked. One of the great strengths of TikTok is that, in a…
Who They Are: Simply put, they’re Southern California’s most trusted professional moving company. Moreover, they’ve been that for the last 25 years. If you go to their site, you can see the many, many world-famous celebrities who have used their services for decades (and felt strongly enough about having done so to sign something…
“I don’t want to chase trends, I want to be ahead of them.” That’s something Danny Star and the team here have been told, in one form or another, by many business owners. It makes sense as to why. After all, if you’re ahead of the trends, you can reap the rewards. If you’re behind…
Most cliches and ancient phrases come from something, a deeper meaning. One of our favorites here on Team Danny Star is “leave no stone unturned.” Essentially, it means “do everything you can work,” “work very hard,” etc. It has particular resonance when applied to digital marketing. Allegedly, it comes from an ancient Greek legend. The…
“We know we’re good at what we do, but we aren’t sure what to emphasize.” “Our company handles business right. That said, we don’t know which parts to play up the most.” These are common questions that marketers and small business owners have to deal with. Your company does so many things well that it…
When you sit down to figure out your online marketing strategy, do you worry about making mistakes? Does it feel like there are all these strange, esoteric, frankly counterintuitive rules that don’t seem to make much sense? It’s that way for many people when they do their own marketing. Indeed, it’s true of some folks…
“Why would I want to learn from a non-profit? We’re a for-profit business!” The truth is that nonprofits do some of the best marketing, utilizing the most cutting-edge tactics. In many cases, they have to. After all, they aren’t offering or selling something that their customer base “needs.” They aren’t offering food, drinks, cars, computers,…
“Life begins where your comfort zone ends!” We’ve all heard that cliche so, so many times. There is great truth to it. Continuing to do the same thing, over and over, may not lead to success if it hasn’t already. That said, just trying something new to try something new, without thinking about it, is…
In 2020, we wrote plenty of articles about how marketing presented “challenges and opportunities.” Now, fortunately, in 2021, it looks like we’ll be writing about how there are “opportunities and challenges.” It is nice to be able to lead with opportunities as opposed to challenges. It certainly looks like there will be more of the…
“How do I communicate with my customers right now?” That’s a question Danny Star and the team get that requires a complex answer. Sure, you can reach your customers through social media, blogs, and so forth, but for many business owners, that doesn’t feel like enough. The truth is that there are more platforms to…
