Business Marketing During COVID-19 $95
You show potential customers what your company does. You demonstrate what it offers, how it can help solve someone’s problems. Have you told your company’s story? Or, alternatively, a story that’s similar to the one you want to tell about your company? We thought about that after reading this article. Telling the story (or a…
“Always be closing.” You’ve probably heard that in sales and marketing. It was a cliche even before Alec Baldwin said it in “Glengarry Glen Ross.” What it means, more or less, is “never lose focus of your goal.” No matter what’s happening “on a sit,” or when talking to a potential customer/client, if the salesperson…
When you’re unsure what to do with your business, one thing that Danny Star often suggests is to “look at the competition.” That has quite a few meanings. It covers seeing where they’re succeeding, where they aren’t, what they’re doing with their online marketing, and so forth. You can even do it in the micro…
“What should I make my content about?” If you’ve listened to/watched our podcasts, Danny Star and the team have covered that in great detail. However, beyond that, we do field questions from clients about “how much should I make content about what I’m doing vs. trying to sell something?” These are good questions. While you…
One thing that Danny Star preaches and the team listens to is: “look to the positive.” In difficult times (and really, in any time) being optimistic and positive can help. That said, you don’t have to be exclusively positive. In fact, sometimes it’s not the right tool for the job, so to speak. For example,…
For many holiday shopping seasons, great web design has been important for businesses. As you know, a website is a storefront, showroom, office, and so much more. If it doesn’t look or operate properly, a potential customer is unlikely to stay there for long (much less purchase something). A recent study by Google, however, hammered…
In business and in marketing, everything feels like it has to be “fast.” You have to do this right now, quickly, no delay, do it! Yes, often, it’s right to take action swiftly. No one wants to wait too long. However, bear in mind that sometimes the best course of action is to take your…
What They Do: Simply put, they provide insurance. That’s a bit reductive, as they actually offer so much more. When it comes to insurance, however, they offer plenty of it. Auto, home, motorcycle, motor home, boat, and even renters insurance are some of their most popular options. Additionally, they also offer business insurance,…
Danny Star and the team speak often about how clients can do right by their communities. To be clear, we do this in the context of “helping.” Any benefit to one’s business is ancillary. Doing something good for someone else just to be seen as a “purposeful company” or something isn’t a good idea. It…
What They Do: They make incredible gifts. We have to go on for longer in this blog, but that’s really what they do. They make absolutely extraordinary, incredible gifts. With the holiday season in full swing, we thought it’d be right to highlight them again. If nothing else, their gifts seem even better this year. …
