As you may know, every day Danny and the team here go through the most recent articles about digital marketing, social media, web design, all of it. Usually, the different outlets we check are writing about various topics. However, sometimes, many folks are writing about the same thing but they don’t realize it. Today’s theme…
Category: Client Of The Day
Client of the Week: Alvy Luxe
What They Do: They make fashion forward, comfortable, and functional clothing. These are the kinds of outfits that you can wear on the street, the hot spots, and anywhere in between. With a great collection of dresses, tops, bottoms, jumpsuits, and more to choose from, there’s something here that looks great in essentially…
Who is Your Company and Who Do You Serve?
As a business owner, ask yourself those questions. Why does your company exist? Who is it built to serve? “To make a profit” is a fine answer. But, it can’t be your only answer. At least, it can’t be all of your answer. This is the kind of question that you should be able to…
“If You Advertise It, They Will Buy” Isn’t Enough
Every now and then, we come across a quote that perfectly sums up our feelings. This morning, Danny and the team read this column. It includes the line: “the thought that ‘if you advertise it, they will buy,’ is false.” The preceding heading holds the key: “you have to consider the complete path to…
More Than Pretty Flowers: What We Can Learn from Floral Marketing
Danny and the team leave no stone unturned in terms of finding the best, most effective forms of online marketing. In addition to overturning stones, we look at the flowers, too. This morning, we came across an interesting article called “How to Better Leverage Benefits of Fresh Products, Floral in Marketing.” You don’t have to…
How Digital Marketers Build (and Lose) Trust
Daily, Danny Star and the team browse through so many different articles about online marketing, SEO, and so forth. Many of these say the same things over and over again. We recently came across a great article (from the excellent Search Engine Journal) which explains “how agencies can build trust” with a new SEO client…
Client of the Week: Chill CBD Tea
What They Do: “Calm your mind, soothe your soul. When in doubt, chill out.” Chill CBD Tea has perhaps the perfect slogan for their product. This healthy, relaxing drink helps to relieve stress. Life is always stressful (especially as of this writing). If you’re too stressed out, your mental health may not be in…
Using the Right Marketing Tools With Care
Some of the most effective digital marketing tools and advice are free. You don’t have to spend thousands (in dollars or hours) to find them. Rather, all you have to do is look, listen, and follow. Obviously, doing so won’t cause you to make big, big bucks this holiday season. But, it can get you…
You Can’t Be Too “Local” In Your Business Marketing
Many of our clients’ businesses are entirely online. Some were before the pandemic but others have shifted to it now. Still others, however, will not and could never be entirely online. They need to have a physical storefront, to be able to talk to customers. For these local businesses, it’s important to focus on the…
Ways to Help Business Beyond Business
Giving back to the community, as an idea, is always important. Strengthening community bonds, helping out your fellow human beings, and just doing good for others pays all kinds of dividends. Yes, those “dividends” may not necessarily manifest as stock options or something, but you’ll feel great. You’ll know in your heart you did something…