Business Marketing During COVID-19 $95
Danny and the team here are digital marketing professionals. That means we have years of experience with online marketing, etc. etc. Additionally, it means that we know immediately when things change. By that same token, it means that our clients don’t have to. Don’t get us wrong: our clients are engaged. Of Danny’s clients, so…
Every morning, when we look through the news to see what’s new in digital marketing, we look for something that challenges us. It’s important to go out and find information and research that makes you question your assumptions, which causes you to re-think your priors. This can help you to better prepare for the day…
What They Do: This is the first time since we started writing these “Client Highlight” pieces that we’ve referenced a client for the second time. There’s a very good reason for that. One of Scope Environmental’s invaluable services is their fire damage restoration. As of this writing, wildfires have been a constant problem throughout Southern…
“If we could just make the money we did at the holidays all year long, we’d be great.” So many business owners have said some version of that. Even though this blog was written on September 21st, that doesn’t mean the “holidays” in question are Halloween, Thanksgiving, or Christmas. After all, owners of fireworks companies…
To write these blogs, we go through a lot of marketing articles and stories every morning. Much of it is dreck. Rewrite: almost all of it is dreck. Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum. Every now and then, we encounter something insightful, new, and important….
“Survive.” “Get through.” “Do what you have to do to keep your business going.” That was much of the advice we read (and even gave) during the beginning of the pandemic. As so many businesses struggled in March and April, survival was key. For many businesses, it still is today. Just about every company in…
Expertise. Authoritativeness. Trustworthiness. It’s not the credo for a very exclusive academy. Those are some of the major guidelines Google uses in their search quality evaluations. Google wants the best, highest quality content to rise to the top of their rankings. So, they look for articles that have those three qualities. Google looks at “EAT”…
What They Do: Immigration lawyers in California, they help people who are or who have loved ones that are facing deportation. When someone has been arrested or detained by ICE, they can help. With more than 19 years of experience, the firm has been instrumental in helping so many families to stay together. People who…
Many of the clients Danny and the team connect with are start-ups. They’ve just begun their journey. So, quite fittingly, they ask something like: “where do we start?” More or less, in some form, Danny’s answer is something like: “look at your competitors.” That’s not to say “steal,” of course. Digital marketing that looks or…
What They Do: Pizza. Pasta. Sandwiches. Salads. All of them are delicious. Gluten-free and vegan options are available. However, the title isn’t “Napoli’s Salad Kitchen.” Napoli’s Pizza Kitchen has some of the best pizza in all of Southern California. The specialty pies here truly are special. Unique pies such as “Spinach Artichoke,” “Lamb Sausage,”…
