Have you been doing more with your company’s “corporate social responsibility” but aren’t sure exactly how to go about it? Does it feel like something that your company isn’t big enough for? Here on the Danny Star Team, we take corporate social responsibility seriously. Website Depot, whenever possible, gives back to the community. That can…
Category: Marketing Consulting
Why Now is the Best Time to Get Started with TikTok Marketing
“TikTok? Isn’t that fad over yet? We don’t need our business to reach out to teenagers, so no, we don’t need TikTok marketing.” Many business owners have that same concern, perhaps not in those exact words. The truth is that TikTok marketing has always been a good investment. But, and this is crucial, that’s especially…
Suffering From Email Marketing Writers’ Block? Read This
“We know that email marketing is important. We know it may have a greater ROI than so many other forms of marketing. But… we just don’t know what to write for it.” Paradoxically, the more important someone tells you email marketing is, the more difficult it can be to put an email together. After all,…
The One Thing Your Conversational Storytelling Marketing Needs
“We’re trying to include more storytelling in our marketing but it isn’t working just yet. What are we doing wrong?” For one, when it comes to your online marketing, as Danny Star and anyone on the team can tell you, it usually takes time. That said, including storytelling in your marketing can really pay off. …
Google: Better Experience for Your Customers is a Better Experience for You
“What is ‘page experience?’ We’re running a business, not a tourism company. How do we know if our website has a great ‘page experience?” This is something that marketers and business owners have wondered about since Google announced that it would take “page experience” into account. Indeed, Danny Star and the team have helped so…
How a Bad Review Can (and Can’t) Hurt You
“OK, someone said something negative about us online. What can we do?” Unfortunately, just about any business is going to have to deal with this at one time or another. Even the best, most successful business will run into someone who has something negative to say, warranted or not. As we’ve mentioned before, usually, the…
The Real Value in Hiring a Digital Marketing Agency
“Getting a digital marketing agency sounds like it could be a good idea, but I’m not sure if it’s right for us.” “We’re doing OK. Do we really need to hire an online marketing agency?” There are always newer, more improved ways of increasing your online marketing reach. That said, digital marketing has been around…
Getting Your Customers’ Personal Data the Right Way
“With all these new rules and regulations, how are we going to be able to get our customers’ personal data?” That question, perhaps not always phrased exactly that way, is something that the Danny Star team has been asked more than a few times by clients. With “the death of cookies” seemingly soon to be…
Upkeep and Uptime: How Danny Star and the Team React When Trouble Arises
“OK, our website is down. But, it’s late, it’s really early in the morning. We’ll fix it tomorrow.” Have you or someone at your company ever said anything like that? When your website is down, nothing good happens. Indeed, that’s the kind of thing that Danny Star and the team here tend to catch rather…
Important Lessons from Landscape Marketing
Danny Star and the team here have many landscaping clients all across the United States. You might find that a bit odd as so many of our clients come from the worlds of rehab/treatment, plastic surgery, law, and so forth. But, it really isn’t. There’s plenty that companies in any number of industries can learn…