“The digital age is now here,” is something that Danny has more or less said multiple times. The idea is that the digital age was always coming but the pandemic has accelerated it. Like many of us, you probably heard for years that video-conferencing and remote work would become the norm for many companies. Then,…
Category: Marketing Consulting
Taking Stock on a Monday
For many, Monday is the toughest day of the work week. Coming off of the weekend, everyone has to wake up, on time, and get right to work. Perhaps paradoxically, this can be even more difficult when everyone works remotely. However, at our company, we’ve found that Monday is a great time to take…
What Happens During a Marketing Consulting Session with Danny
As you may know by now, Danny offers remote marketing consulting in Los Angeles sessions. Currently, he’s doing so at reduced prices during the pandemic, at only $95. We’re often asked some version of: “that sounds great, but what actually gets covered during one of these sessions?” An Objective Eye Your business is your…
Companies are Adapting, is Yours?
During the pandemic shutdown, practically every industry took some kind of financial hit. For many businesses, that meant that they had to change something. For some, it meant they had to change everything. Now that many places across the country are starting to re-open, it’s become clear just how many companies did change during this…
Digital Marketing: The Only Game in Town
Just a few years ago, for many businesses, it seemed like the only way to reach customers was to have a television ad. Before that, it was a radio ad or one in the Yellow Pages. Different companies require different kinds of marketing as well as varying approaches. The truth always was that those pronunciations…
Hoping and Preparing
There is perhaps no hoarier cliche in business than “hope for the best, prepare for the worst.” Like so many other cliches, it comes from a very real place: counting on good things to happen in the future can leave you unprepared for something bad. Finding the right balance between “optimism” and “preparation” is crucially…
ROI Without Rationalization
One of the best parts of digital marketing, especially the way Danny goes about it, is that you can truly know the ROI. You don’t have to “guess” what it is, nor do you have to rationalize that it’s doing better (or worse) than it actually is. Verified digital tools can let you know exactly…
Getting Your Business Off the Ground in Tough Times
Even with many places across the United States opening up again and some encouraging employment numbers, the economy is still in rough shape. That’s difficult for everyone, but particularly some entrepreneurs who may be starting out with their business or trying to “get it off the ground,” so to speak. You may have spent years…
Security for Your Staff, Online and Off
At our company, we’re lucky in many ways. Not the least among them: Danny prioritized our safety since the beginning of the COVID-19 pandemic. He sent the entire Website Depot team to work from home on March 13th, ahead of many, many companies. Now, as some companies begin to open up, he’s continued that commitment…
The Power of Empathy
“These are difficult times.” “These are trying times.” “We’re all in this together…” How many of those phrases have you read in emails, social media posts, and other forms of advertising from companies since March? By June, each of them has become a kind of digital marketing cliche, but companies use them for a reason….