Business Marketing During COVID-19 $95
The following is the first few hundred words from Danny’s most recent Forbes article, which you can read in its entirety here. What must it have been like to be at the top of the horse and buggy industry when the automobile was invented? In popular culture, there’s this idea that one day the horse…
It may be difficult to believe, but marketing budgets have actually increased during the pandemic. According to this survey, 41% of companies said that their marketing budget went up. This can seem surprising for any number of reasons, not the least of which is that many companies have struggled financially during this time. This makes…
When the pandemic began, so many companies had an ad which said something to the effect of: “these are difficult times.” “These are challenging times,” “these are uncertain times,” and so forth – they said some version of the times we’re in, they sure are bad. This showed empathy, it connected to consumers where they…
Are you looking for new ways to connect to your potential customers, but aren’t sure the right way to go about it? Have you checked out all of the many ways to get your company out there, but just don’t know how to harness them best? That’s one more area that Danny can help with….
These blogs are meant to be inspirational, but every now and then, a little tough love is required. Posting on social media is, in and of itself, not a marketing plan. Even combining that with posting blogs regularly, that does not a cohesive digital marketing plan make. Sure, those are important elements of a…
In marketing, as well as in just about everything else, you have to use the tools that are available to you, not the ones that you wish were available to you. There’s an old joke, told in many different ways, about people who are hungry and isolated in some way, but they have a can…
That may sound strange or even ridiculous to say during a time such as this. In the midst of this pandemic, as so many are facing loss and hardship, it’s natural, human, and completely understandable to focus only on what needs to be done. However, if you only focus on that, particularly in your marketing,…
The Importance of Changing Quickly Have you ever gone to a lecture or a speech where something happens moments before the speech begins, or even in the middle of the speech? Perhaps you went to see a talk only for the lights to go out, or a server to drop some kind of food, or…
In a challenging time, you want to reassure your customers (and potential customers). You want them to know that it’s “business as usual,” that your business is strong and ready to provide them with what they need. However, that can be a very fine line to walk. It’s been shown that many people don’t want…
“Everyone has a plan until something bad happens.” There are several different versions of that quote, attributed to everyone from Mike Tyson to Chuck Noll and so many others. The idea is that you make a plan, you plan as best you can, and then, something happens that ruins your plan. Now, what do you…
