When small business owners get into digital marketing, they tend to focus on the things they can see, what they can control. They’re very excited to build a new website, to get going on their social media channels, making videos, Google Ads, etc. Things like managing their online reputation can be more nebulous, a little…
Category: Marketing Consulting
If You Do Begin Returning to the Office
As of this writing, plenty of places in America are beginning to open up. Sure, most folks are staying home, but there are some smaller offices and stores that may be opening up. Remember: Google, Facebook, and other enormous companies have told their employees that they’ll be working from home into next year. But, perhaps…
Letting the Customer Help Your Business
One of the primary goals of our digital marketing services is to help someone connect to more potential customers. We go about doing that in any number of ways: a well-built website, SEO, newsletters, email campaigns, and so much else. It’s important to be able to help the customers who want to buy something right…
Remote Work is Work: For Employees and Employers
If your employees were working in an office, and one didn’t have a computer, you’d get them a computer. If you had a photographer on your staff, you’d make sure they had a camera. This makes sense when we talk about it in the context of working in an office. The same should go for…
Ask Danny Star a Question Tuesday, May 5th at 10:30 AM PT
Danny’s always trying to reach out to more small business owners. That’s why he’s giving away free copies of the book along with a free thirty minute consultation. Before you sign up for that, it makes sense to have some idea of what you’re getting – we understand. That’s just one of the many reasons…
The More You Can Do
In his marketing consulting in Los Angeles sessions, one thing that Danny commonly sees with small business owners is that they don’t realize all of the resources that they have. Sure, they know how much money they have, how much inventory, how many people on the payroll, that kind of thing. But, they don’t understand…
Balance: in Digital Marketing and Everything Else
Maintaining a good “work to life” balance is important at all times, but especially so during this pandemic. While you have to get all of your work done, you also need to make sure that you’re taking time to relax, kick back, and recharge. This is true in your online marketing, as well. One way…
Your Business in the Arena
You’ve probably heard some version of the speech commonly called “The Man in the Arena.” Written and delivered by Theodore Roosevelt in 1910, it’s been referenced in so many movies, stories, and even TED Talks. Perhaps the most famous part goes: “It is not the critic who counts; not the man who points out…
Free Danny Star Book and Consultation Giveaway
Danny wants to help businesses that have been affected by the pandemic as much as possible. So, he’s offering a free copy of his book as well as a 30 minute consultation to any business affected by the pandemic. This is a great way to help your business to get back on its feet and…
The Power of Connection: to Customers and Employees
Danny speaks often on how “the digital age is upon us.” While more and more companies were always doing more marketing, video conferencing, and more in the digital space, this has been sped up by the COVID-19 pandemic. Kids are taking their classes online at home. Hairdressers make videos showing how they cut hair. …