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Impossible to Overstate the Importance of Your Online Reputation 

When small business owners get into digital marketing, they tend to focus on the things they can see, what they can control. They’re very excited to build a new website, to get going on their social media channels, making videos, Google Ads, etc. Things like managing their online reputation can be more nebulous, a little…

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The More You Can Do

In his marketing consulting in Los Angeles sessions, one thing that Danny commonly sees with small business owners is that they don’t realize all of the resources that they have. Sure, they know how much money they have, how much inventory, how many people on the payroll, that kind of thing. But, they don’t understand…

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Your Business in the Arena

You’ve probably heard some version of the speech commonly called “The Man in the Arena.” Written and delivered by Theodore Roosevelt in 1910, it’s been referenced in so many movies, stories, and even TED Talks.    Perhaps the most famous part goes: “It is not the critic who counts; not the man who points out…

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