Have you been looking for ways to make your brand “break through” in TikTok marketing? Do you want to reach out to more of your potential customers/clients on TikTok? TikTok is, as Danny Star always tells clients and prospective clients, different from the other platforms when it comes to marketing. Yes, you can utilize your…
Category: Marketing Consulting
What to Keep in Mind When Establishing Your Brand in TikTok Marketing
“We want to expand into TikTok marketing, but we aren’t sure what to do about our brand. How do we make our brand fit TikTok marketing?” Of all the questions Danny Star and the team are asked about TikTok marketing, some version of this is one of the best ones. The truth is that,…
What Can Make TikTok Marketing So Effective for Your Business
Have you been wondering whether or not it’s worth it to get started with TikTok marketing? Do you feel like it’s not worth it, particularly if you’re already marketing on Facebook, Instagram, and so forth? That’s understandable, as you need to be able to find the platforms that are best for your business. However, one…
TikTok Marketing: Best Practices
Have you thought about getting started with TikTok marketing but aren’t sure where to begin? Does it feel a bit intimidating just beginning your TikTok strategy? That’s perfectly understandable. Indeed, when Danny Star and the team here talk to potential clients about building a TikTok marketing strategy, many are initially reticent. They may feel that…
What Hiring a Digital Marketing Consultant is Like
“Why does my company need a consultant? We’re doing OK, are we really going to benefit from having a digital marketing consultant?” Those are valid questions to ask. After all, you’ve gotten your company to the point where it is without a consultant. However, the Danny Star team has found that there’s a good analogy…
TikTok Marketing for Beginners and Beyond
“TikTok sounds great, but how do we get started with that? Sure, I’d love to put our company on TikTok and build a following, yet I have no idea how to do so.” Yes, companies may not come to Danny Star and the team saying those exact words, but we’ve heard some version of that…
Being Clear and Concise in All Things
Does it feel like there’s something lacking in your content? Have you and/or your team looked over what you’re putting out yet you aren’t getting the return that you would like? Sometimes, the best step that a company can take is to get an objective eye, someone that’s not a member of the company, to…
The Importance of Value in Email Marketing
Every week, at the company meeting (more or less), Danny Star asks the rest of the time something they’ve learned recently. It’s not always something that they’ve “learned in the course of doing their job,” but rather, something they’ve learned that’s bettered them. Recently, he asked who has signed up for marketing emails from…
Ways A Digital Marketing Consultant Can Help Technically
“I can write my own content, I can make my own social media posts. What good would a digital marketing consultant be?” That’s a common question posed by small business owners. The odds are good that you started your business because you wanted to be “hands on,” so it makes sense that you would handle…
How a Digital Marketing Consultant Fits on Your Team
“Why should I talk to someone outside of my company about my digital marketing? There’s plenty of folks on my staff who can do it.” While we may not hear that exact sentence word for word from business owners, we’ve heard some version of it many times. The idea behind this makes sense. The owner…