In today’s fast-evolving digital landscape, SEO and marketing must work hand-in-hand. Discover ten valuable insights from seasoned SEO professionals, like Danny Star, that guarantee to redefine your approach to Search Engine Optimization (SEO). Holistic Marketing in SEO & Website Optimization As a business owner seeking visibility in the digital world, it’s essential to understand the…
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California Sports Brands Seizing Marketing Consulting in Los Angeles
California Sports Brands Seizing Marketing Consulting in Los Angeles In the bustling heart of California’s sports marketing industry, standing out in the digital space is paramount. This is a goal that seasoned business consultant Danny Star, specializing in marketing consulting in Los Angeles, has helped countless businesses achieve since 2004. With a sharp focus on…
Advanced TikTok Marketing Targeting Tips
Have you been looking to stand out from your competition online? Are you tired of dealing with Facebook and Instagram? Does it feel like the more you put into those platforms the less you get out of them? Those are just some of the reasons that more and more of our clients are opting for…
The First Step in TikTok Marketing (is Easier Than You Think)
“We make these YouTube ads, and no one seems to watch them. They always skip over them. What can we do?” It may sound paradoxical, but one particular strategy might be to put ads on TikTok. Danny Star and the team have had success with growing various brands on TikTok in a variety of industries….
Reasons to Expand Your TikTok Marketing: 68
Have you been considering getting into TikTok marketing for your business? Or, alternatively, have you been thinking about expanding the TikTok marketing you’re doing? Over the last year or so, Danny Star and the team have helped many clients to do better on TikTok than they had previously. During that time, not coincidentally,…
What’s in a Name? The Truth About Title Tags and Google
If you’ve been reading our blogs for any length of time, then you know how important on-page SEO is. Making sure that everything is optimized, your title tags are on point, and more – those are just some of the factors that can take your on-page SEO up to another level. Indeed, that’s just a…
Perhaps the Most Underrated Marketing Skill
What makes a great marketer? Whether for your own small business or for someone else’s, what sets one marketer apart from the next? The ability to craft effective campaigns? Of course. Creating engaging content that’s valuable for customers/clients? Absolutely. Having a mastery of SEO, Google Ads, and similar technical skills? 100%. Those are just a…
Client of the Week: American Clean Air & Heating
What They Do: Simply put: keep people cool. As you’ve probably noticed if you’re here in Southern California, it’s been hot recently. Really, really hot. Memorial Day Weekend is over, so summer is upon us. This is the time when “air conditioning” isn’t a “want to,” it’s a necessity. These professionals make sure that your…
Using Analytics the Right Way
If you’ve read these blogs for any length of time, then you know what an emphasis Danny Star puts on analytics and data. You have to read them. Then, you can use that info to help grow your business. Specifically, at least in terms of online marketing, you can figure out how and where to…
Client of the Week: Arizona Sun
What They Do: They make some of the best skin care products around. Many of their products are “sun care,” sunscreens, and more. These can keep your skin safe from even the sun’s harshest rays. You might think: “that’s great, but what makes them the Client of the Week in the middle of November?” …