Are you worried about your company’s online reputation? Does it feel like you’re one bad review away from disaster? One of the many services that Danny Star and the team provide is online reputation management. That means building your online reputation, improving it, and maintaining it once you’ve got it where you would like. That…
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The Content Marketing Secret (That’s Hidden in Broad Daylight)
“We keep writing all of these big, long blogs, but nothing seems to really help our SEO. What are we doing wrong here?” The Danny Star team gets asked some version of this often. Intuitively, that makes sense. So many of us are ingrained with the idea that “hard work is rewarded.” You work hard…
What Really Matters to Google When It Comes to Your Site
“Can you help us to rank higher on Google searches?” That may be the most common question we’re asked. Indeed, so much of what Danny Star and the team does here is about precisely that. We can do all of the “big things” as well as the “little things” that Google is looking for. After…
Client of the Week: Belal Hamideh Law
What Belal Hamideh Law Does: Seemingly every week, Belal Hamideh Law could be Client of the Week. Danny Star and the team are grateful for all our clients, especially those who have been with us for a long time. Belal Hamideh certainly qualifies. Through his hard work, we’ve had the great honor of seeing…
What’s In a Name? New Google Title Tips
Have you been looking for a way to get your content to be noticed more on Google? Does it feel as if you work very hard to write content that your potential customers (and Google) are going to like but you aren’t getting the engagement that you’re looking for? The truth is that this is…
Recent Outages Prove the Importance of Omnichannel Marketing
As of this writing, it’s been about a week since Facebook and Instagram went down. As soon as they did, Danny Star and the team here immediately set out to find out what was wrong. Once we realized that there was nothing we could do on our end, we instantly set to work changing our…
ADA Compliant Websites and Staying Ahead of Trends
“We want to do something trendy. We want to be ahead of the next trend.” That’s something that Danny Star and the team have heard so many times over the years. Of course, you want to be able to offer something that people are going to want. What’s “trendy” can change. What separates your business…
Client of the Week: Arizona Sun
What They Do: Arizona Sun has some of the best skincare products, period. They have some of the very best suntan lotion and sunburn relief products that you’ll find anywhere. You might read this and think: “gee, it’s kind of odd that they’re talking about Arizona Sun’s sunburn relief stuff as Fall goes on…
What Ineffective SEO Strategies Have in Common
Do you worry that the “SEO strategists” you talk to are using outdated SEO strategies that no longer work? Are you stagnant in your SEO? Has it plateaued, staying more or less at the same place or even dropping? These are concerns that every business involved in digital marketing has to deal with. Indeed, Danny…
Lessons from Pet Brand Marketing
What’s the best way to generate ideas that are “outside of the box?” You could write down all of the ideas that you and your team have, regardless of ego or whether or not it’s “a good idea” when you write it down. That way, even if someone suggests an idea that isn’t instantly seen…