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Being Smart About “Going Where the People Are” 

“We’re trying to put our business ‘where the people are.”  “We’ve been following the numbers and going where the customers are.”  In theory, that’s a great idea.  After all, you want to put your business in front of as many of your potential customers as possible.  Yet, as Danny Star sometimes points out to potential…

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Client of the Week: J. Gudiel Landscape Inc. 

What They Do:  To put it simply, they can make your landscape beautiful. Located in Framingham, MA, their landscaping and hardscape clients are also in Westborough, Bellingham, Weston, Milford, Sherborn, Wellesley, Natick, Hopedale, Ashland, Holliston, and the surrounding area.    In addition to residential and commercial landscaping and hardscape design services, they also offer the…

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Client of the Week: Elite Moving & Storage 

Who They Are:    Simply put, they’re Southern California’s most trusted professional moving company. Moreover, they’ve been that for the last 25 years. If you go to their site, you can see the many, many world-famous celebrities who have used their services for decades (and felt strongly enough about having done so to sign something…

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“Leave No Stone Unturned” – Maximizing Your Digital Marketing Impact 

Most cliches and ancient phrases come from something, a deeper meaning.  One of our favorites here on Team Danny Star is “leave no stone unturned.”  Essentially, it means “do everything you can work,” “work very hard,” etc.  It has particular resonance when applied to digital marketing.  Allegedly, it comes from an ancient Greek legend.  The…

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