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Sweet Tactics: Lessons from Texas Sweet Onion Marketing 

Have you ever eaten a “Texas sweet onion?”  Not many members of the Danny Star Contribution Team had.  However, we were struck by the discovery that, recently, the Texas sweet onion industry began its very first marketing campaign.  When we look at what other companies in other industries do for their marketing, we often see…

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Realistically, Virtual Options Will Be With Us Forever 

“We aren’t really sure about doing anything virtually right now. Aren’t people going to be going back to their lives soon?”  The answer to the second question is, hopefully, “yes.”  However, that doesn’t mean you should stop any virtual events you had planned or anything of the sort.  The truth is that virtual events are…

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Making a Homepage “Home” 

When’s the last time you looked, really looked, at your company’s homepage?  As the Danny Star team here often reminds clients, “the homepage is more than just a page.”  It’s your company’s online storefront, showroom, and so much more. Often, it makes the first impression on any potential customers before anything else.  Those are just…

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“Tastes Like Wow” – Lessons from Fresh Fruit Marketing 

Kiwis.  Not something that everyone thinks about daily.  Here at the Danny Star team, opinions on kiwis were mixed.  Some loved them. Others had never actually had one.  But, as with anything else in any other industry, digital marketing can help sell them.  The team came across this article about how a New Zealand-based company…

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