Does it feel like there’s something lacking in your content? Have you and/or your team looked over what you’re putting out yet you aren’t getting the return that you would like? Sometimes, the best step that a company can take is to get an objective eye, someone that’s not a member of the company, to…
Tag: Danny Star
The Importance of Value in Email Marketing
Every week, at the company meeting (more or less), Danny Star asks the rest of the time something they’ve learned recently. It’s not always something that they’ve “learned in the course of doing their job,” but rather, something they’ve learned that’s bettered them. Recently, he asked who has signed up for marketing emails from…
Ways A Digital Marketing Consultant Can Help Technically
“I can write my own content, I can make my own social media posts. What good would a digital marketing consultant be?” That’s a common question posed by small business owners. The odds are good that you started your business because you wanted to be “hands on,” so it makes sense that you would handle…
How a Digital Marketing Consultant Fits on Your Team
“Why should I talk to someone outside of my company about my digital marketing? There’s plenty of folks on my staff who can do it.” While we may not hear that exact sentence word for word from business owners, we’ve heard some version of it many times. The idea behind this makes sense. The owner…
Focusing on What’s “Super Critical” for SEO
“OK, I know I need to do more for my SEO, but what’s most important? What do I need to focus on?” That’s one of the many questions that Danny’s often asked in his consultations. The short answer is, of course, “everything.” As someone who founded a full-service digital marketing agency, Danny understands that for…
An Objective Eye for Small Business Owners
“We’ve been trying everything we know to grow our business online, but nothing’s working!” Have you ever found yourself saying that? It’s an all-too-common phrase for small to medium business owners. After all, no matter what industry you’re in, odds are you didn’t get into it for digital marketing or to do SEO. Those are…
Gentlemen, Start Your Assessments: Consulting After a Google Update
Have you been looking for a consultant that can help your company to find your path in digital marketing? Does it seem like it’s more difficult than ever to stand out from the rest? Those are just some of the reasons that companies across many industries hire a consultant. Danny Star has helped so many…
The New Experiences Your Customers Want
Now that the world is reopening more and more, does it feel like your customers’ expectations have changed? Have you felt that some of what your customers want is different than what it had been? If so, you aren’t alone. Recently, Google released a study showing how customers across many different industries are “looking for…
Danny Star: A Consultant That Can Help Right Now
Have you been looking for a way to make your business more productive? Does it seem like you aren’t succeeding as well (online and off) as you’d like? Here on the Danny Star Team, every day, we help our clients to grow, to do that much better through digital marketing as well as more traditional…
Protecting Your Brand: More Benefits to TikTok Marketing
“Do we really want to get involved with TikTok marketing? That’s just kids on that site.” Danny Star and the team here have heard some version of that essentially since the onset of TikTok marketing. The truth is that it’s not true. Stats have proven that a majority of TikTok users are over the age…