What They Do: ADEPT Driver provides science-based driving training that significantly reduces auto collisions and injuries. They didn’t just start this, they’ve been doing it for a long time. Since 1995, their world-class team of renowned doctors, behavioral scientists, insurance industry leaders and traffic-safety experts have essentially re-invented crash avoidance training. By focusing…
Tag: Danny Star
A Key Factor in Video Content Marketing: Authenticity
Video content marketing isn’t the marketing format of the future; it’s the marketing format right now. Essentially any business in any field can make use of video marketing. That’s something that Danny Star and the team stress to just about all of our clients. We do plenty of in-house videos as well as those for…
The Importance of Expanding Your Company’s Content
When it comes to your company’s content, do you feel stuck in a rut? Does it seem like you’re putting out the same kind of content over and over again? There’s a lot to be said for strong branding, for knowing what works for you. If your company sells clothes, for example, you aren’t going…
Finding the Best Google Ads Strategy for Your Company Made Easier
Have you been looking for more, better ways to test your Google Ad campaigns before foisting them out onto the world? Trial and error is a major part of digital marketing. That’s true whether you’re handling your own campaigns or if you’re working with a digital marketing agency. That said, if you’re working with an…
Some of What Outsourcing Your Digital Marketing Can Do
“We’re doing all right with our digital marketing. Do we really need to outsource this stuff?” It’s a common complaint we hear from prospective clients before they become clients. After all, it’s your business, your marketing, shouldn’t you be in charge of it? You already know that by outsourcing, you’ll have an entire team at…
Where the Experts See TikTok Marketing Going
“OK, sure TikTok marketing is big now, but isn’t it just a fad? These things do come and go, I remember Mastodon.” Do you ever find yourself or someone on your marketing team saying something similar to that? (OK, without the reference to Mastodon, but you get the idea). Danny Star and the team here…
Hidden Benefits of Outsourcing Marketing
You probably already know many of the main benefits of outsourcing your digital marketing. It frees up your time to focus on other tasks at work, it gives you the benefits of working with a team of professionals, and so forth. Indeed, Danny Star and the team here have helped so many to be able…
Hidden Benefits of Outsourcing Marketing
You probably already know many of the main benefits of outsourcing your digital marketing. It frees up your time to focus on other tasks at work, it gives you the benefits of working with a team of professionals, and so forth. Indeed, Danny Star and the team here have helped so many to be able…
Marketing Lessons from the Wine Industry
“We need to do more to think ‘outside of the box.’ Everything we do feels like it’s more or less the same.” Is that something you find yourself saying about your digital marketing? The truth is that, yes, for many companies, their marketing strategies will, in many ways, be similar. But, there’s inspiration around, no…
In Terms of Content, “Unique” Doesn’t Equal “Quality” to Google
“We’ve been putting unique content onto our site consistently. It’s not doing anything for our Google ranking!” Have you found yourself saying something similar to that? It’s not an uncommon complaint. You know that, to get as much out of your SEO as you would like, you need to have consistent content creation. “Content is…