Everyone is looking for more ways to bring in more customers/clients, this holiday season and every other. Google is in the business of connecting users to what they want. To facilitate this, Google recently made some changes to Maps. As a business owner/marketer, there’s some actions you can take to get the most out of…
Tag: Danny Star
What to Keep in Mind During Google Core Updates
Today is November 17th, 2021. Today, Google is implementing another core update. By the time you read this, there may be another Google Core Update. Google is always looking for ways to improve their overall systems, hence these continual updates. These can lead to any number of changes for your business. It’s important to…
Your Google My Business, the Holidays, and You
No matter how close you think the holidays are, they’re actually closer than you think. Thanksgiving is in little more than a week. “Black Friday” and “Cyber Monday” follow soon after. You no doubt have your holiday marketing campaigns and plans in full swing. However, there is still something you can do that many different…
Thanksgiving Email Marketing Tips
Thanksgiving is only a few weeks away. Hopefully, you’ve got your holiday marketing campaigns together, and ready to roll out (if they’re not already rolling out). That said, there’s still some work you can do at the margins. There’s still plenty of time to write and send the kinds of emails that are going to…
Avoiding Getting Caught in the Spam Filter
A couple of days ago, Google rolled out a spam update. If that sounds familiar, it should. Google has already done so three other times this year. Whenever Google takes such an action, many business owners get concerned: “does this mean that I could be flagged without knowing it? Google isn’t going to see me…
Client of the Week: Glendora Recovery Center
What They Do: Glendora Recovery Center is a drug and alcohol addiction treatment center with a comfortable and upscale family style environment. Obviously, there are many different drug and alcohol treatment centers in Southern California, but Glendora Recovery Center stands out due to their emphasis on being the most compassionate treatment center in the…
Getting the Most From Your Video Marketing
“We’ve got a great video that we’re proud of, that’s really going to help our business. Now, what do we do?” You may laugh to read that, but it’s a real question that Danny Star and the team here receive often. While we provide complete content marketing (including podcasts and video marketing) services to our…
The Best Way to “Build Trust” With Google
“We want to create content that builds trust with Google, that Google can trust to put higher in their rankings.” Danny Star and the team have received some version of that directive often. It makes sense. You want to rank higher on Google. So, it stands to reason that you would want to appease Google…
The Important Truth of “Tiny” Google Ranking Factors
Some Google ranking factors are bigger than others. There are some that are critically important (such as making sure that your site is optimized for mobile). Then, there are those that, perhaps, won’t “move the needle” all that much. But, there’s something that each Google ranking factor has in common: they all count. Each one…
Client of the Week: Dr. Yvonne Thomas
What Dr. Thomas Does Simply put, Dr. Thomas has been healing the mind, body, and spirit for more than twenty years. She offers individual counseling, couples therapy/marriage counseling, loss/grief counseling, life transition therapy, and teletherapy. In our modern day, hectic lifestyle, it’s natural to feel overwhelmed by stress, anxiety, and depression. “Life Transition Therapy”…