To write these blogs, we go through a lot of marketing articles and stories every morning. Much of it is dreck. Rewrite: almost all of it is dreck. Paid professionals (or unpaid “professionals”) repeating the same buzzwords and bromides to each other ad nauseum. Every now and then, we encounter something insightful, new, and important….
Author: Danny Star Contribution Team
From Defensive Posture to the Front Foot: Beyond Business Survival
“Survive.” “Get through.” “Do what you have to do to keep your business going.” That was much of the advice we read (and even gave) during the beginning of the pandemic. As so many businesses struggled in March and April, survival was key. For many businesses, it still is today. Just about every company in…
E-A-T-ing Right: What to Know About How Google Looks at Content
Expertise. Authoritativeness. Trustworthiness. It’s not the credo for a very exclusive academy. Those are some of the major guidelines Google uses in their search quality evaluations. Google wants the best, highest quality content to rise to the top of their rankings. So, they look for articles that have those three qualities. Google looks at “EAT”…
Client of the Week: Paniotto Law Firm
What They Do: Immigration lawyers in California, they help people who are or who have loved ones that are facing deportation. When someone has been arrested or detained by ICE, they can help. With more than 19 years of experience, the firm has been instrumental in helping so many families to stay together. People who…
Don’t Know Where to Start with Marketing? Look to Your Competitors
Many of the clients Danny and the team connect with are start-ups. They’ve just begun their journey. So, quite fittingly, they ask something like: “where do we start?” More or less, in some form, Danny’s answer is something like: “look at your competitors.” That’s not to say “steal,” of course. Digital marketing that looks or…
Client of the Week: Napoli’s Pizza Kitchen
What They Do: Pizza. Pasta. Sandwiches. Salads. All of them are delicious. Gluten-free and vegan options are available. However, the title isn’t “Napoli’s Salad Kitchen.” Napoli’s Pizza Kitchen has some of the best pizza in all of Southern California. The specialty pies here truly are special. Unique pies such as “Spinach Artichoke,” “Lamb Sausage,”…
Positive Marketing in Difficult Times
Danny and the team here have read many articles about digital marketing during the pandemic. By keeping on top of trends and what’s happening, we’re better able to serve our clients. We have probably not read a better line than this from Doug Strickler, the CEO of an Atlanta-based company that has many bank and…
An Objective Eye: Catching Mistakes Before You Make Them
Imagine that someone gave you a machine that could grow your business. This machine was very powerful. But, if you used it wrong, it could actually waste your money and harm your business. This isn’t some fairy tale. It’s a very crude analogy for how digital marketing works. To make sure that you get the…
Back to Work After a Holiday Made Easier
This blog is written the morning after Labor Day. Three day weekend, (possibly) time with friends and family, relaxation, and more — all gone, as the workweek has started again. For many, these are some of the most difficult days at work. However, following some of these tips can help you and your employees to…
In Business, Marketing, and Life, Don’t Forget to Celebrate
Labor Day Weekend is here. Take advantage of it. Enjoy it. Don’t just muddle through. We decided to start this blog with that as opposed to the now standard “this summer has been unlike any other” and “even during these difficult times, it’s important to enjoy the good things.” While that may be a cliche…