Business Marketing During COVID-19 $95
A couple of days ago, Google rolled out a spam update. If that sounds familiar, it should. Google has already done so three other times this year. Whenever Google takes such an action, many business owners get concerned: “does this mean that I could be flagged without knowing it? Google isn’t going to see me…
“We want to do something trendy. We want to be ahead of the next trend.” That’s something that Danny Star and the team have heard so many times over the years. Of course, you want to be able to offer something that people are going to want. What’s “trendy” can change. What separates your business…
It’s becoming a TikTok world, we’re just living in it. For one, TikTok has reached one billion active global users every single month. For another, “TikTok World” has launched. This is, as TikTok themselves say, the “next era of marketing.” Danny Star and the team here have offered TikTok marketing services for some time. We’ve…
“OK, our website is down. But, it’s late, it’s really early in the morning. We’ll fix it tomorrow.” Have you or someone at your company ever said anything like that? When your website is down, nothing good happens. Indeed, that’s the kind of thing that Danny Star and the team here tend to catch rather…
“We’re trying to think creatively about our marketing, but we just can’t think of anything new.” Is that something that you find yourself saying every now and then at your company? It’s easy to “fall into a rut.” Something’s been working well for you for a while, then, it stops working (or even just slows)….
“There’s something not great about our online marketing, but I don’t know what it is. We’re working really hard, but nothing’s really taking off.” This is a common concern for marketers. It feels like you’re working hard and doing everything right, but it’s all not coming together. One thing that sometimes Danny Star has to…
“Why wouldn’t I put all of my marketing online? Do you really think we need to invest in other kinds of marketing?” One thing that 4 Trends Impacting Retail Marketing Strategies” really drives this home. During the onset of the pandemic, Danny recommended that businesses invest even more in digital marketing. This made sense. After…
“We have so many different kinds of customers and clients, we don’t know how to tailor our marketing to connect to all of them.” Have you found yourself saying something similar to that? It can be a good problem for a business to have, but it’s a problem nonetheless. When you have a varied customer…
“We’ve got podcasts, TikTok, videos, and so much else – do we really need to still keep up with our email marketing?” The answer is, for most companies, yes. You should. It’s still effective. That doesn’t mean that it’s your sole solution. Rather, it means that it can be a highly effective solution today as…
Does it feel like all of your content is more or less the same? Have you felt “stuck in a rut” with it? You’re doing the same thing as you were successful with before. Yet, now, it’s not getting you the results that you would like? Marketing is, in many ways, a grind. It’s something…
