During the pandemic, many have been scrambling to find new work. It could be a new career, it could be a side hustle, just something to bring in more money. There’s nothing wrong with that at all. It’s a great way to grow yourself, learn something new, develop new skills, and more. What can be…
Category: Digital Marketing
Client of the Day: LED Pros Worldwide
What They Do: LED Pros Worldwide is dedicated to providing quality information on the subject of industrial lighting fixtures. By utilizing the latest lighting technology, folks can save energy, money, as well as the environment. The sheer amount of different kinds of lighting that they provide is incredible. LED lighting, induction lighting, solar…
Making the Bad Into Good: Highlighting What’s Best About Your Company
When a business owner sits down to figure out exactly how they want to market their company, they often think: “how can I show what’s best about my company?” That makes a lot of sense. After all, your company does what you do well. You take a lot of pride in that. Consequently, you…
Marketing: Getting Up to Speed
Speed. Quickness. That’s a major part of marketing. Especially during the pandemic, you need to be able to adapt to changing facts on the ground. This isn’t new. What is new are the ways that you can do exactly that. Not every method and tool will be right for every company. However, by identifying the…
What Your Marketing Can Learn from the Hospitality Industry
You may not run a hotel, motel, or even an Airbnb. However, there’s plenty that we can all learn from how hotels have had to adapt during the COVID-19 pandemic. With “shelter in place” edicts all across the world, travel got hit especially hard. Even the places that didn’t “close,” necessarily, had plenty of people…
The Virtual Showroom and Beyond
One of the subtle pleasures of running a business is showing people around. Whether your business is selling cars, digital marketing, or anything else, taking prospective customers, clients, investors, colleagues, workers, or even just friends and family around the workplace was a source of joy. Unfortunately, it’s one more activity that the pandemic has ruled…
Client of the Day: RBB Inc.
What They Do For more than 65 years, RBB has been at the forefront of innovation in healthcare design, planning, and programming. Healthcare architecture isn’t like other kinds of architecture. The stakes really are that much higher. Poorly designed healthcare architecture can literally cost lives. So, by taking all of that into account and…
Utilizing the Resources at Hand
Spending money to get the resources you need is important to the growth of your business. However, it’s just as important (if not more so) to know what resources you already have. Often, in his remote marketing consulting in Los Angeles sessions, Danny finds that business owners don’t realize all of the resources they have…
Re-Opening Without Closing Down on Your Employees
Does it feel like the shutdowns of March were a very long time ago? For some, it can seem like it happened a decade back. For others, it might seem like it was just last week. However, in many ways, the pandemic is just as dangerous now as it was then. In fact, it might…
The Real Power of Brand
It’s impossible to overstate just how important branding is. You don’t have to be the biggest company in the world to have the best brand. While you don’t need “the biggest brand,” your company can greatly benefit from having “the strongest brand.” What’s sadly ironic about this is that not enough business owners…